O U R G OA L

TO BECOME A
NATIONWIDE NAME AND
BRAND IN AUSTRALIA
OBJECTIVES FOR THE SESSION

• Introductions
• House Rules
• Previous Strategies
• Points of improvement
• Summary
OVERALL PROGRESS REPORT
• Business is doing better in some areas than others
• Northern Territory issues
• Sustainability targets met
OVERALL PROGRESS REPORT - DISSECTED
• Business is doing better in some areas than others
• Improvement needed in maintenance outsourcing
• Need for a more cost effective agency partner
• Northern Territory issues
• Expansion of coffee machine business targets are not met
• Sustainability targets met
• Employee participation and alignment has yielded successful outcomes
OBJECTIVE 1 - PREVIOUS
To sell and service MacVille espresso coffee machines in every state of
Australia in the next five years.
All states have a MacVille machine, apart from the Northern Territory, where
it took some time to get an agent, and an experienced espresso
machine repairer has not yet been found to take on the job due to the
attractiveness of mining industry pay rates.

OBJECTIVE 1 - CRITIQUE
• More focus on Northern territory and agency that is cost effective
OBJECTIVE 2
To increase profit margins by 5% from our benchmark in the next five years.
Profit margins have improved by 2% in the last two financial years. Some
agent contracts and outsourcing contracts are very expensive.

OBJECTIVE 2 - CRITIQUE
• Not cost effective outsourcing and contract acquisition
• NEED: cheaper outsourcing contracts
• NEED: year-on-year profit margin benchmark
OBJECTIVE 3
To establish the MacVille brand recognition in our key markets over the next
five years. After two fiscal years, 50% of our target market recognise the
brand and 87% of those responding said the brand reaction was very
positive.

OBJECTIVE 3 - CRITIQUE

• Positive brand recall

• Need to engage more of the target market
OBJECTIVE 4
To reduce our waste and energy use by 10% from our benchmark within the
next five years. After two fiscal years, the reduction is 8% lower than
original financial year benchmarks.

OBJECTIVE 4 - CRITIQUE

• Massive improvement which can be attributed to the waste

management success
• 80% of the 5 year goal already met
FIVE YEAR PRIORITIZATION SCHEMATIC
• Department teams need to focus on assigned tasks
• Company values
• Success
• Growth
• Cultivating a positive work environment