EAST Gunjan Saboo

Ankur Parwal

Ayush Arora

Shivani Patil
Team 4

Jugain Varma
COKE STUDIO MIDDLE
HISTORY OF COKE STUDIO

▪ Pakistani music television series

▪ Features live studio-recorded music
▪ Originally produced by the Coca-Cola
(sponsor) & Frequency Media
▪ Provides a platform for renowned,
upcoming and less mainstream artists
of various genres, religions and
languages
▪ Successful in Pakistan, India, Africa &
Middle East
FACTS ABOUT COKE STUDIO

▪ Runs in 8 countries in Africa

▪ 11 successful seasons in Pakistan
▪ 4 seasons in India
▪ 3 seasons in the Middle East
▪ 4.7 million subscribers on YouTube
▪ 1 million followers on Instagram & Twitter
▪ Presence on both Play Store and Apple Store
HOW IS COKE STUDIO DIFFERENT

▪ Focus on fusion of different genres of

music, languages and culture.
▪ Strong sense of ownership, inspiration
and pride to local artists
▪ Is all about bridging barriers by fusing
optimism
▪ Replicates what the brand Coca-Cola
stands for- “Open Happiness”
EXPANSION PLAN FOR COKE STUDIO

▪ Organize auditorium shows – India and Middle East

▪ Shows to be held every 6 months in different cities of each country
▪ Coke Studio Junior Academy – Set up in Mumbai, Delhi, Dubai & Sydney
▪ Cities in India – Delhi, Bengaluru, Pune,
▪ Cities in Middle East – Dubai, Abu Dhabi, Muscat, Kuwait, Istanbul
▪ Cities in Australia – Sydney, Melbourne, Canberra
STRATEGIC ALTERNATIVES

Market Technological
Reduced Cost
Expansion innovation
 VALUE CHAIN ANALYSIS
INFRASTRUCTURE Accounting, Finance, Legal Services and other administrative tasks

HRM Supervisors, Logistics Manager, Food supervisor, Caterer, Security personnel's,

Area Managers, Local talent search team
Secondary
Activities

TECHNOLOGY New mobile application, Sound-engineered headphones, Coke studio for deaf-
DEVELOPMENT visually enhanced lightings and screens.

PROCUREMENT Buy or rent equipment’s, Lease of theatres, food caterer, Marketing team

INBOUND OUTBOUND MARKETING/

OPERATIONS SERVICE
LOGISTICS LOGISTICS SALES

Technicians, artists, music teachers, youtube subscription, event, academy, music-

rights, brand awareness for event and academy, overall musical journey
Primary Activities
VALUE CHAIN ANALYSIS

FIRM PRIMARY ACTIVITIES

Leasing of Purchasing Testing and Sales and Service
theatre equipment's quality control Marketing
and
components
COST DRIVERS
Cost of Set-up cost of Selling and Operating Academy Cost
equipment's the theatre/ Marketing Cost
Leasing Cost Cost
OPORTUNITIES FOR REDUCING COSTS
Hiring local musicians and equipment's, theatre rental tie-ups, standardization-
Create just one model design for different regions.
 VRIO

Organizationa
Value Rarity Imitability
l Support

10
 SWOT Analysis

Weaknes
Strength
s

Opportuni
Threat
ties

11
SIX PATH FRAMEWORK
 Porter’s 5 Force Models

The entry to barrier is Rivalry is mainly on price

medium as there is heavy Threat of as product differentiation
Entry is difficult
initial investment

Bargaining power is high Bargaining power is

Bargaining Industry Bargaining
since the price depends power of power of limited as the supplier of
on demand and supply customers Rivalry suppliers energy is only government

Copper can replace

aluminum in electrical Threat of
Substitutes
applications and
composites, wood in
13 aluminum in construction
 ERCC GRID

ELIMINAT REDUCE
E •
•

RAISE CREATE
• •

14
REVENUE MODEL
 EAST Gunjan Saboo

Ankur Parwal

Ayush Arora

Shivani Patil
Team 4

Jugain Varma
COKE STUDIO MIDDLE