Typewriter Life Cycle

Introduction

Growth
Maturity

Decline
 Typewriter Life Cycle
 There are four stages to the Life
Cycle
Graph of a Typewriter Life Cycle

http://courses.unt.edu/kt3650_9/sld004.htm
 Typewriter Life Cycle
What is a Sales Curve
Is the up and down sale of units
throughout a products Life Cycle
 Typewriter Life Cycle
 Introduction Stage
Sales are generally low and somewhat slow to take off

Production costs are high because of significant

scale economies

Marketing costs for costumer awareness,

interest and trial are high

Profits are low, because to low sales

Competitors tend to be few in number

http://courses.unt.edu/kt3650_9/sld004.htm
 Typewriter Life Cycle
 Growth
– Sales increase rapidly
 Positiveword of mouth
 Increasing number of competitors

 Promotion effect

http://courses.unt.edu/kt3650_9/sld004.htm
 Typewriter Life Cycle
 Growth (continued)
– Costs are declining because of longer
production runs due to increased sales
– Profits are increasing significantly
– Customers are the early adopters (the
word of mouth people)
– Competition continues to grow
throughout this stage

http://courses.unt.edu/kt3650_9/sld004.htm
 Product Life Cycle
 Maturity
– Sales continues to grow in the early
stages of maturity
– Costs continue to rise
– The only remaining customers to enter
the market are the Late majority and
the laggards (Those most hesitant to adopt new products)
– Competition is the most intense

http://courses.unt.edu/kt3650_9/sld004.htm
 Product Life Cycle
 Decline
– Sales continue to deteriorate through
decline
– Profits continue to erode during this
stage
– Customers are primary laggards
– Generally are a significant number of
competitors still in the industry at the
beginning of the decline stage

http://courses.unt.edu/kt3650_9/sld004.htm
 Typewriter Life Cycle
Examples of products in various stages of the
product life cycle

Introduction Growth Maturity Decline

E-conferencing email faxes Handwritten

letters
Third generation Portable CD Personal Typewriter
mobile phones players Computers

Iris-based Smart cards Credit cards Check books

personal identity
cards
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