PERSPECTIVE MANAGEMENT

PRESENTATION ON :
Topics covered:
• Introduction
• Mission and Vision
• Birth/ History
• Growth
• Present and Future plans
• Conclusion
INTRODUCTION
 MISSION and its INTERPRETATION

"We will be leaders in our business by maintaining high

quality, introducing new and innovative products, reaching
every part of India, remaining customer centric, constantly
upgrading our knowledge and skills“

• No compromise on quality.
• Making sure their products reach to the remotest areas
of India.
• Customer is at the center of the business's philosophy,
operations or ideas.
• Staying up to date with knowledge and skills.
 VISION and its INTERPRETATION

"To be the leaders in our business. We will stand apart from

the competition by being the first in the market to innovate“

• Believe in delivering something new with every

new product.
• Aims to be the brand that offers something
different to the consumer than it’s competitor.
• Thus having a larger market share and being the
leaders of the market.
GROWTH Parle Agro Growth- product life cycle
Parle Agro -SWOT
Strengths
•Parle Brand,
•Diversified product range,
•Extensive distribution network
•Low and mid price range
•Catering to mass,
•Better understanding of
consumer
psyche
Opportunities
•Estimated annual growth of
20%, •Changing consumer
preference,
• Increasing demand for sugar
free, •Diet biscuit.
Weakness
•Dependence on retailers &
grocery Stores for displaying
diversified Parle
•Products on shelf, induce
impulsive buy
• depending on Parle G
Threats
•Hike in cost of production due
to hike
•In Raw material cost, Increasing
distribution cost,
•Entry of various new entrant, ITC
etc.
PRESENT (SHORT TERM) PLANS
• Plans to be a ₹5,000-crore company by december 18’.

• Presently turnover of parle agro is Rs,4200 which it tries

to reach to Rs. 5000 crore by December by more fruit-
based offerings.

• Agenda is to introduce products with a difference, which

are not me-too or a copy of an existing on
 FUTURE(LONG TERM) PLANS
• Rs 700 crore brand Appy Fizz, which it targets to be a Rs 1,000-crore
brand by 2020.

• Parle Agro is planning to enter new categories and ramp up the sales
and distribution network for its existing products to achieve its target of
clocking Rs 10,000 crore top line by 2022

• Expects to double the turnover of its flagship brands Frooti and Appy Fizz
to achieve this target. Former grosses Rs 2,200 crore now, the latter
fetches around Rs 700 crore in top line.

• Take Appy Fizz to the level of Frooti when it comes to retailing

• Looking at the Middle East, East Africa, and the US for manufacturing
base
 THANKYOU

BY:
Akhil Nargundkar(03)
Aishwarya pawaskar(02)
Sanyukta Majgoankar(45)
Pranita Mane(32)
Kritika Chandrikapure(19)