Consumer Behaviour Of

Maruti

By
D.Nanda Kishore(1703018)
Ojaswi Kalagara(1703028)
N.Mohan Vital(1703039)
 Consumer Behaviour
Consumer Behaviour deals with the various stages a
consumer goes through before purchasing products or
services for his end use.

 It includes the study of what, why, how, when, where

and how often they buy it.
 MARUTI SUZUKI

Maruti Suzuki India Limited, formerly known

as Maruti Udyog Limited, is an automobile
manufacturer in India.
It is a 56.21% owned subsidiary of the Japanese car
and motorcycle manufacturer Suzuki Motor
Corporation.
As of July 2018, it had a market share of 53% of the
Indian passenger car market.
 Consumer Behavior about Cars Industry

Study of why the particular price band, which brand of cars, how
he buys it, where he buys it and how often.

 Before Liberalization Cars are “UNAFFORDABLE

LUXURY”.

After Liberalization of the Indian economy, the passenger car

industry was finally deregulated in 1993 and many companies, both
Indian and foreign, announced their plans to enter the market.
 Passenger Cars Segmentation

Range Price ('000 Rs.) Models

A Class 195-205 Maruti 800 and Maruti Omni.

B Class 300-450 Zen, Palio, Hyundai Santro and Wagon-R.

C Class 450 – 500 Tata Indigo, Hyundai Accent and Fiat Sienna.

D Class > 7,000 Honda City and Maruti Baleno, verna

 Awareness of Brand Names

Brand Name Freq of Viewers Percentage

Maruti 50 27.93
Hyundai 40 22.35
Tata 35 19.55
Mahindra 26 14.53
Others 28 15.65
Total: 100
 PRICE FACTORS

Factors No. of Respondents Percentage

Reliable 55 27.5
Off Season 40 20
Schemes 50 25
Discount 45 22.5
Any Others 10 5
Total: 100
 Promotional Efforts

Promotional Efforts No. of Respondents

High 100
Moderate 50
Low 30
No Effect 20
 CONCLUSION
Consumer is aware about the brands.

They get information about cars through advertising,

promotions, family and friends.

Discounts and other offers given by companies influence the

customers to buy the product.

Customers are fully satisfied with Maruti’s promotional

efforts and are well aware of the cars offered by Maruti.