Professional Documents
Culture Documents
LTD (HCCBPL)
Rajesh Bagrecha (069) Shubhajit Roy (084) Subhash Wagle (089) Somanath (088)
Flows in Supply Chain
Information
Product
HCCBPL Customer
Funds
Supply Chain
Strategy
Efficiency Responsiveness
Supply chain structure
Logistical Drivers
Raw Materials
Information Flow
Empty bottles
Suppliers
Distribution zones (districts)
Upstream Supply Chain of HCCBPL
Inventory levels (qty /
RM Items Supplier Supplier Location
days of supply)
Renuka Sugar
Sugar Karnataka 300 tons/1 week
(single source)
Non-alcoholic Coca Cola India
Pune 15 days
beverage base (single source)
Hindustan National Sinner (MH),
Glass bottle 1-1.5 lac pcs
Glass Hyderabad
Manakshaya
Crown Daman 3-7 days
L&T
NMT packaging,
Cartons Shivam Cartons, Cam Wada, Pune 2-3 days
Enterprises
MIDC supply
Water Nashik 2 days
(single source)
Internal Chain of supply
Other activities at HCCBPL
Receipts Dispatches
Invoicing House Keeping
Weighing Crate Washing & Management
Quality Check Transportation related MIS & coordination
Picking & Staging for Stores Tracking of costs of transportation
Batch Making Negotiating contracts with transporters
MIS preparation
Automated Chain of Internal Supply
Downstream Supply Chain
• Inventory
– 62 Distributors are contractually bound to carry minimum 3000 cases in lean
season and 5000 cases in peak season & sell predetermined amount in
specified time; not allowed to carry beyond a pre-determined upper limit
Retailer
PUSH / PULL
Replenishment Cycle
PROCESSES
Distributor
PULL
PROCESSES Manufacturing Cycle
Manufacturer
PULL
Procurement Cycle
PROCESSES
Supplier
Supply Chain Coordination
Demand information and
quantity of empty bottles
Sales
available at distributor
Executive
DAS
Coca-Cola,
India, Pune
Invoice, Physical
products and
dispatch information
Sales details, Distributors
inventory and
demand information
N.B: “Best Before Dates” to be given due priority
Forecasting Model
Pyramid forecasting – Done at Corporate office, Pune
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Flow of funds in the chain
Distributors make advance payments for supply of beverages by
EFT/Cheque in favor of Coca Cola India, Pune
HCCBPL pays its suppliers in 20-25 days which is the lead time for
payment processing from Coca Cola India, Pune
Efficient Cash
Flow
Management
Managing seasonal demand
• Seasonal pattern of demand considered during
forecasting
• Workforce added just before peak months
• Transport arrangements planned as per forecast
• Fully machinery utilization in peak months
• KPI – Service Index – target 100 % order fill rate within 24 hours
– Challenges:
• Transport shortages
• Manpower shortages
• Finished goods shortages