Professional Documents
Culture Documents
Steps in Importing:
– Finding a bank that either has a branch in the
exporter’s country or has a correspondent bank
– Establishing a letter of credit with the bank
– Deciding on the mode of transfer of goods from
exporter to importer
– Checking compliance with national laws of the
importing country
– Making allowances for foreign exchange
fluctuations
Chapter 17 Kotabe & Helsen's Global Marketing 20
Management, Third Edition, 2004
7. Mechanics of Importing (contd.)
» Acquisitions
Proactive Strategies:
» Product/service differentiation and
availability
» Strategic pricing
» Dealer development
» Marketing information systems
» Long-term image reinforcement