Professional Documents
Culture Documents
Strategic Analysis
Strategic Development
Strategy Implementation
Evaluating the
External Environment
Environmental Analysis
Degree of Turbulence
Strategic Environment – Market Dynamics
PESTEL Analysis and Scenarios
Five Forces Analysis
Industry Life Cycle Analysis
Key Factors for Success Analysis
Competitor Analysis
Customer Analysis
Opportunities and Threats (SWOT)
Key Success Factors
Customers
What do they really want?
Competition
S,W. How can the organization beat or at least survive against the
competition?
Corporation
How does the organization's resources compare with the competition?
Key Success Factors
Predictions:
•Consideration of options
Customer Analysis
Market Dynamics
Customer segmentation (Consumer, Industrial, Demo, Porter Generic,
B2B, B2C, C2C, intensity of rivalry)
Extract OT
Igor Ansoff
Low
- future may be possibly predicted
High
- hypercompetition (D'Aveni, 1994)
- difficult to predict future
Plot key OT elements from external analysis into SWOT matrix.
TOWS Matrix
Weihrich, H., (1982) The TOWS Matrix - A Tool for Situational Analysis. LONG RANGE PLANNING, Vol. 15, No. 2, 1982, pp. 54-6