Oracle BI Apps Overview

1
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Business Intelligence Applications

BI and Performance Management
Consistently the Top IT and Business Priorities Worldwide
“… the most important technology

Finance’s Top Area of Importance
in 2007 is Business Intelligence”
Sources: CIO Insight, “The Future of I.T.: What's on Tap for 2007 and Beyond,” January 16, 2007; IBM Business Consulting Services, “The Global CFO Study 2005”
5
Business Intelligence Drives Increased
Effectiveness in every Business Function
Sales Analytics Financial Analytics

Real-time view of
Improve pipeline
financial condition
visibility and
and drivers of cost
forecast accuracy
and profitability
Service & Contact Center Analytics Supply Chain Analytics

Convert service Optimize supplier
calls into sales sourcing, supplier
through enhanced performance, and
cross-selling inventory levels
Marketing Analytics HR / Workforce Analytics

Real-time visibility Understand what
into campaign drives employee
execution, results, productivity and
and ROI org. performance
6
Our Mission
Making our software a source of

continual competitive advantage for
our customers
Better Information
Better Results
7
Our Approach to BI Applications
Pre-Build Applications to reduce complexity and TCO

1 for our customers
2 Extend Applications with Best in Class Technology
3 Integrate BI Applications with ERP and CRM
8
Pre-Built BI Applications from Oracle
Reduce Complexity
DASHBOARDS
• “Visible”
“PLUMBING”
• “Under the Surface”
• Mappings to multiple applications
and data transformation all take
expertise and time
DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI-APPLICATION

ENVIRONMENTS
9
Oracle’s Product Strategy
• Integrated Business Intelligence Database

• Business Intelligence & Data Mining Functions Integrated in
Database
• Integrated Business Intelligence Tools
• Best-of-Breed, Next Generation Business Intelligence
Technology Platform
• Integrated Analytic Applications
• Enterprise Wide, Industry Specific Analytic and Corporate
Performance Management Applications
Exploits Any Information Technology Environment
10
Analytic Applications Families
All on Common Oracle BI EE Technology
New
New New Version
Fusion Intelligence Fusion Intelligence Oracle BI
for EBS for PeopleSoft Applications
Enterprise
Enhancement/Extension Extension of EPM, Single source, Multi-source
of DBI Replacement for For EBS, PSFT, SEBL,
BO,Cognos,MSTR SAP, Other
Proactive
Interactive Reporting & Ad-hoc Disconnected MS Office Web
Detection
Dashboards Publishing Analysis Analytics Plug-in Services
and Alerts
Oracle BI Suite EE
Other Operational
& Analytic Sources
12
Oracle BI Suite Enterprise Edition
Unified Business Intelligence Infrastructure
Interactive Reporting & Ad-hoc Proactive Disconnected MS Office Web

Dashboards Publishing Analysis Detection Analytics Plug-in Services
and Alerts
Enterprise Business Model and Abstraction Layer
Oracle Intelligent Caching Services

BI Server Multidimensional Calculation and Integration Engine
Intelligent Request Generation and Optimized Data Access Services
OLTP & ODS Data Warehouse SAP, Oracle Files Business

Systems Data Mart PeopleSoft, Siebel, Excel Process
Custom Apps XML
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Oracle BI Applications
Single- and multi-source Analytic Apps Built on BI Suite EE
Service & Order

Supply Human
Sales Contact Marketing Management Financials
Chain Resources
Center & Fulfillment
Proactive
Detection
and Alerts
Oracle BI Suite EE
IVR, ACD, CTI

Hyperion
BAW Schema MS Excel
Packaged Universal Other Data Sources
ETL Maps Adapters
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Multi-Source Analytics with Single Architecture
Comms Complex Consumer Financial High Insurance Life Public Travel
Auto Energy
& Media Mfg Sector Services Tech & Health Sciences Sector & Trans
Service & Order

Supply Human
& Fulfillment
Chain Resources
Center
Pipeline Churn Campaign Order Supplier A/R & A/P Employee
Analysis Propensity Scorecard Linearity Performance Analysis Productivity
Orders
Triangulated Customer Response vs. Available Spend GL / Balance Compensation
Forecasting Satisfaction Rates Inventory Analysis Sheet Analysis Analysis
Procurement Customer
Sales Team Resolution Product Cycle Time & Product HR Compliance
Effectiveness Rates Propensity Analysis Cycle Times Profitability Reporting
Up-sell / Service Rep Loyalty and Backlog Inventory P&L Analysis Workforce
Cross-sell Effectiveness Attrition Analysis Availability Profile
Cycle Time Service Cost Market Basket Fulfillment Employee Expense Turnover
Analysis Analysis Analysis Status Expenses Management Trends
Lead Service Campaign ROI Customer BOM Analysis Cash Flow Return on
Conversion Trends Receivables Analysis Human Capital
Other Operational
Prebuilt adapters: & Analytic Sources

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Multi-Source Analytics with Single Architecture
Comms Complex Consumer Financial High Insurance Life Public Travel
Auto Energy
& Media Mfg Sector Services Tech & Health Sciences Sector & Trans
Service & Order

Supply Human
& Fulfillment
Chain Resources
Center
Pipeline Churn Campaign Order Supplier A/R & A/P Employee
Analysis Propensity Scorecard Linearity Performance Analysis Productivity
Orders
Triangulated Customer Response vs. Available Spend GL / Balance Compensation
Forecasting Satisfaction Rates Inventory Analysis Sheet Analysis Analysis
Procurement Customer
Sales Team Resolution Product Cycle Time & Product HR Compliance
Effectiveness Rates Propensity Analysis Cycle Times Profitability Reporting
Up-sell / Service Rep Loyalty and Backlog Inventory P&L Analysis Workforce
Cross-sell Effectiveness Attrition Analysis Availability Profile
Cycle Time Service Cost Market Basket Fulfillment Employee Expense Turnover
Analysis Analysis Analysis Status Expenses Management Trends
Lead Service Campaign ROI Customer BOM Analysis Cash Flow Return on
Conversion Trends Receivables Analysis Human Capital
Other Operational
Prebuilt adapters: & Analytic Sources

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Oracle Financial Analytics Product Components
1 Pre-built warehouse with 16 star-schemas 3 Pre-mapped metadata, including embedded
designed for analysis and reporting on best practice calculations and metrics for
Financial Analytics Financial, Executives and other Business
Users.
 Presentation Layer
 Logical Business
Model
 Physical Sources
2 Pre-built ETL to extract data from over 3,000 4 A “best practice” library of over 360 pre-built
operational tables and load it into the DW, metrics, 30 Intelligent Dashboards, 200+
sourced from SAP, PSFT, Oracle EBS and Reports and several alerts for CFO, Finance
other sources. Controller, Financial Analyst, AR/AP
Managers and Executives
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Oracle BI Applications Architecture
 Role Based Dashboards
Oracle BI
 Analytic Workflow
Dashboards by Role Presentation  Guided Navigation
Services
Reports, Analysis / Analytic
 Security / Visibility
Workflows  Alerts & Proactive Delivery
Administration
Metrics / KPIs  Logical to Physical Abstraction Layer
Metadata
Oracle BI  Calculations and Metrics Definition
Logical Model / Subject Areas
Server  Visibility & Personalization
Physical Map  Dynamic SQL Generation
Data Warehouse /
Data Model  Abstracted Data Model
Direct  Conformed Dimensions
Load Process
Access to  Heterogeneous Database support
DAC
Source
Data Staging Area ETL  Database specific indexing
Extraction Process
 Highly Parallel
 Multistage and Customizable
 Deployment Modularity
Oracle SAP R/3 Siebel PSFT EDW

Other
Federated Data Sources
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Oracle BI Apps: Selected Key Entities
Unified multi-source data model
Sales Call Center Conformed Dimensions
 Opportunities  ACD Events
 Quotes  Rep Activities  Customer
 Pipeline  Contact-Rep Snapshot  Products
 Targets and Benchmark  Suppliers
Order Management
 IVR Navigation History
 Sales Order Lines  Cost Centers
 Sales Schedule Lines  Profit Centers
 Bookings Service
 Pick Lines  Service Requests  Internal Organizations
 Billings  Activities  Customer Locations
 Backlogs  Agreements  Customer Contacts
Marketing Workforce  GL Accounts
 Campaigns  Compensation  Employee
 Responses  Employee Profile  Sales Reps
 Marketing Costs  Employee Events  Service Reps
Supply Chain Pharma  Partners
 Purchase Order Lines  Prescriptions  Campaign
 Purchase Requisition Lines  Syndicated Market Data  Offers
 Purchase Order Receipts
 Inventory Balance
 Inventory Transactions Financials
 Financial Assets Modular DW Data Model includes:
 Insurance Claims ~350 Fact Tables
Finance
 Receivables
Public Sector ~550 Dimension Tables
 Payables
 General Ledger  Benefits ~5,200 prebuilt Metrics
 COGS  Cases (2,500+ are derived metrics)
 Incidents
 Leads ~15,000 Data Elements
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Example: Analytic Workflows
Business
Objectives / Maximize Cash Flow
Issues
Is DSO on target? Is DPO on target?
Is Overdue Balances Are Payment Terms

trending up? in compliance?
• Business Function:
How long is the
Receivables
Gain What is the aging of
Insights
underlying Overdue
Due Balances? • Role:
Balance pending?
Director, Credits & Collections
• Objectives:
Who are the Customers Drill to
and Collectors? Due Balances by Region • 1) Maximize Cash Flow
• 2) Control Risk of
Drill to Receivables Portfolio
Overdue Invoice Detail
Target collection efforts to

Take Action reduce overdue balances
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Example: Analytic Workflows
Business
Objectives / Maximize Cash Flow
Issues
Is DSO on target?
Is Overdue Balances
trending up?
How long is the

Gain underlying Overdue
Insights Balance pending?
Who are the Customers?
Drill to
Overdue Invoice Detail
Target collection efforts to

Take Action reduce overdue balances
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PCS Computing: Analytics in Action
1 2 10
Identify Problem with Execute
Sales Problem w/ Invoice & Multichannel
Revenue Backlog Sales Campaign
3 4 6
Locate Source Identify
Supply
Substitute Additional Overstocked
Chain
Product Parts Laptops
Verify Supplier
Finance
Payable Status
7
Create
Marketing Campaign for
Overstock
8
11
Ensure Monitor Contact
Contact
Campaign Center
Center
Readiness Performance
Address Agent
Workforce Retention issue
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Seamless Analytics Across Multiple Data Sources
Sales
Supply
Chain
Finance
Marketing
Contact
Center
Workforce
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Speeds Time To Value and Lowers TCO
Build from Scratch
with Traditional BI Tools
Training / Roll-out
solutions approach:
Define Metrics
& Dashboards • Faster time to value
• Lower TCO
• Assured business value
DW Design
Training / Rollout Easy to use, easy to adapt

Define Metrics Role-based dashboards and
Back-end & Dashboards thousands of pre-defined metrics
ETL and DW Design Prebuilt DW design, adapts to your
Mapping EDW
Back-end
ETL and Prebuilt Business Adapters for
Mapping Oracle, PeopleSoft, Siebel, SAP,
others
Months or Years Weeks or Months
Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis
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What Customers Are Achieving
With Oracle BI Applications
Deployed to 800 users in under 90 days
Analytics for sales-oriented contact center
Live in 120 days
Sales Analytics
Deployed to 3,000+ users in 3 months

Sales Analytics
4 months from decision to live for 1,200 users

Pharma Analytics
Live in 100 days, 6,500 users
Sales and Marketing Analytics
“I can vouch that it can be deployed as

rapidly as they claim...It is a product that
really delivers.”
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New BI Applications 7.9 Release
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7.9 Release Themes
• Unified multi-source data model

• Enhanced user experience
• Data Warehouse Administration Console
• Expanded deployment options
• Support Oracle EBS v11 v11i9 and v11i10
• Support DB2 V8 on z/OS as both source
and target database
• Support Teradata V2R6 as target
database
• Full localization
• Translation to 15 languages
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Tight Integration with Applications
Shared security with Oracle EBS and Siebel CRM
• EBS Security Integration

• FND_User security
• Shared responsibilities between Oracle EBS and Oracle BI
Apps
• Oracle SSO
• Siebel CRM Security Integration
• Siebel native security
• Shared responsibilities between Siebel CRM and Oracle BI
Apps
• Hot-Pluggable Security
• Pre-built security roles in BI Applications
• Users/roles synchronized with selected security environment
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Tight Integration with Applications
Action Links navigate from analytical to operational
• Action Links
• Direct navigation from analytical report to transactional detail
while maintaining context
• Take action immediately without navigating to a different
screen
• Oracle EBS Integration
• Siebel CRM Integration
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Analytic Workflows
Directed analysis helps inexpert users
Guided Navigation
• Enables users to quickly navigate a standard path of analytical discovery
specific to their function and role
• Enhances usability and lowers learning curve for new users
Conditional Navigation
• Appears only when conditions are met and alerts users to potential out of
ordinary conditions that require attention
• Guides users to next logical step of analytical discovery
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Data Warehouse Administration Console (DAC)
Strong Competitive Differentiator
• For warehouse developers and ETL

Administrator
• “ETL orchestration tool”
• Application Configuration
• Execution & Recovery
• Monitoring
• Allows:
• Pin-point deployment
• Load balancing
• Reduced load windows
• Fine-grained failure recovery
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Portfolio of Analytic Applications
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Analytic Applications Families
All on Common Oracle BI EE Technology
New
New New Version
Fusion Intelligence Fusion Intelligence Oracle BI
for EBS for PeopleSoft Applications
Enterprise
Enhancement/Extension Extension of EPM, Single source, Multi-source
of DBI Replacement for For EBS, PSFT, SEBL,
BO,Cognos,MSTR SAP, Other
Proactive
Detection
and Alerts
Oracle BI Suite EE
Other Operational
& Analytic Sources
34
Daily Business Intelligence
Fully Integrated Business Intelligence for the E-Business Suite
• Suite of pre-built, role-based BI Applications

• Easy-to-use, interactive, and extensible dashboards
• Seamless integration with E-Business Suite
• Single source of truth (no upload to data warehouse)
• Seamless drilldown to transaction tables
• Easy to deploy
• No separate ETL tool to learn and maintain
• Very low TCO
35
Oracle Daily Business Intelligence (DBI)
Easy-To-Use Dashboards Within E-Business Suite
• Role Based Dashboards

• Leverages EBS
Infrastructure and
Materialized Views
• No Data Movement
Required
• Drill Directly to
Transactions from
Summaries
• Implements in Days
• Fastest Path to
Information from EBS
• Part of EBS “Rapid
Install”
• No Training Required
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Drill Through: Summary to Actual Transactions
Summary &
Trends
Detail
Information
Transactions
37
EBS R12: Continued Delivery of Pre-built Apps
11i.9 (DBI v6) 11i.10 (DBI v7+) 12 (DBI v8)
Dashboards 33 54 60
KPIs 214 313 362
Intelligence
Reports 377 827 918
Finance Human Resources Supply Chain Procurement

 CFO  VP of HR  Supply Chain VP  CFO
 Controller  Line Management  Service VP  CPO
 Treasurer  HR Manager  Manufacturing VP  VP Corporate
 AP manager  Line Manager  Material Management Procurement
 AR Manager  HR Analyst VP  VP Business Unit

 Product Management Procurement
 Assets Manager  Benefits Manager
VP  VP Central Procurement
 Tax Manager  Benefits Analyst
 Planning VP  Procurement Manager
 Cost Manager  Learning Manager
 Plant Manager  Buyer
 Projects Manager  HR Specialist
 Production Manager  Contracts Manager
 Revenue Manager  Learning Coordinator
 Production Line  Contracts Administrator
 Collections Manager  HR Help Desk Manager Supervisor  Commodity Manager
 Payroll Manager  Compensation Manager  Production Scheduler  Sourcing Strategy
 Accountant  Compensation Analyst  Production Process Analyst
 Compliance Clerk  Benefits Manager Engineer  Contracts Analyst
 AP Clerk  Benefits Analyst  Inventory Manager
 AR Clerk  HR Analyst  Warehouse Manager
 Financials Analyst  Sales Contracts Mgr
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Fusion Intelligence EBS Edition
Pre-Packaged Repository Scope
Financials Intelligence Supply Chain Intelligence
• General Ledger • Order to Revenue
• AP Expenses (GL)
• Order Fulfillment and Shipping
• AR Revenue (GL)
• GL Activity • Manufacturing (Process and Discrete)
• Budget • Inventory (Process and Discrete)
• Accounts Payable
• AP Invoices
• AP Invoices Aging (Due & Past)
• AP Payments Schedule CRM Intelligence
• Accounts Receivable • Sales Opportunity
• AR Adjustments • Sales Pipeline
• AR Payments Schedule • Sales Forecasting
• AR Receipts
• AR Invoices
• Service
• AR Aging Receivables
• Sales Credits Human Resources Intelligence
• Compliance • DBI Workforce Activity and Deployment
• DBI Compensation Salary Summarization
• DBI Leave and Absences
Procurement Intelligence
• HCM EUL Recruitment Pipeline
• Procurement Management • HCM EUL Recruitment Vacancies
• Supplier Management
Not a Commitment to Deliver—Subject to Change 39

Solution Architecture Solution
Architecture
Components of Intelligence Applications

Oracle BI Fusion Intelligence Fusion Intelligence
Applications
(former SBA) for PeopleSoft for Oracle
Metrics
Pre-Packaged Reports
Pre-Packaged Dashboards
Pre-Packaged Semantic Objects
In-Place Schema (DBI)

Packaged MDW (EPM)
JD Edwards Integrations RMW & CW (SBA)
Maps Models
40
Fusion Intelligence for EBS
“Best of Both Worlds!”
After
Value Proposition : Flexible, Extensible BI Platform that

is open to multiple data sources; low TCO of DBI
"This information is not a commitment to deliver any material, code, or functionality. The development, release, and timing of any features or functionality 41
described remains at the sole discretion of Oracle"
Fusion Intelligence for EBS Features
Flexible Time
Periods
After
Multiple
Currencies
Guided
Navigation
Key Performance
Indicators
Multiple Data
Widgets for
presenting data
Summary Results
Fusion Intelligence for EBS Details
• End-to-end Oracle solution
• Pre-packaged dashboard templates
• A repository with a business model
based on underlying DBI data
model
43
Pre-Integrated For Embedded BI
Embedded, In-context,
reports and graphs to
promote action within
transactional workflows
44
Guided Drilldown
Summary & Trends
Detail Information
Actual Transactions
45
Ad-hoc Query Capability
• DBI Base Summaries and

MVs available for Ad-hoc
analysis
• New Calculated Fields
• Available within Market
Leading BI Toolset
• Easy to use Charting tool
• Formatting
• Widgets
• Highlighting
• Multi-language
46
Guided Navigation & Action Links
• Analytic Workflows
• Guided Navigation and Conditional Navigation links
• Checks for specific conditions and displays (or not) a dashboard section,
or a navigational link to either a report or a dashboard
• Action Links
• Direct navigation from record to transactional while maintaining context
47
Integrated Security
• Launch Oracle
DBI EE dashboard
from Application
Navigator
• Shared
responsibilities
between Oracle
EBS and Oracle
DBI EE
• Sign in only once
in EBS
48
Three Components of Fusion Intelligence
Fusion Intelligence for

1
EBS and PeopleSoft*
Oracle BI Enterprise
2 Edition Suite License
3 DBI or EPM Apps (many

customers already have this)
OLTP EBS PSFT
49
Product Roadmap
50
Oracle BI Apps Roadmap
OBI Apps Oracle BI Applications Oracle BI Applications
BI 7.9 BI 7.9.0.1
 Unified enterprise data  Translation to 15
model languages
 Leverages BI EE 10gR3
 Enhanced DAC
Oracle BI Applications Oracle BI Applications

BI 7.9.1 BI 7.9.X
 PSFT 8.8 HR, Financials  PSFT 8.9, 9.0 HR,
adapter Financials adapters
 SEBL 8.0 adapter  SAP 4.6c, 4.7 adapters
 Data Lineage Console  EBS R12 adapter
 OFSA Analytics
Oracle BI Applications Oracle BI Apps for

BI 8.0 Fusion Applications
 New application content
Oracle BI Applications ETL Adapter Support
Human Supply Order Procurement 7.9
CRM Financials
Resources Chain Management & Spend
EBS 12 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x 7.9.x
7.9.1
EBS 11.5.10 7.9.x 7.9 7.9 7.9 7.9 7.9 7.9.x
EBS 11.5.9 7.9 7.9 7.9 7.9 7.9
EBS 11.5.8 7.9 7.9 7.9 7.9 7.9 Strategy:
PSFT 9.0 7.9.x 7.9.x ETL adapters to
PSFT 8.9 7.9.x 7.9.x
be delivered as
7.9.x patches as
PSFT 8.8 7.9.1 7.9.1 they become
SAP 4.7 7.9.x 7.9.x 7.9.x 7.9.x available. To be
available soon:
SAP 4.6c 7.9 7.9 7.9 7.9
Universal 7.9 7.9 7.9 7.9 7.9 •SEBL 8.0
Siebel 8.0 7.9.1 •PSFT 8.8
Siebel 7.8 7.9 •PSFT 8.9
Siebel 7.7 7.9 Not Applicable •EBS 12
Siebel 7.5 7.9
•SAP 4.6c
Siebel 6.3 7.9
•SAP 4.7
Fusion Intelligence Supported Integrations
Human Supply Order Procurement
CRM Financials
Resources Chain Management & Spend
FI R-0,
EBS 12 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1 FI R-0.1
DBI R-0
EBS 11.5.10 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 FI R-0
FI R-0.1
EBS 11.5.9 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6 DBI v6
No planned
FI R-0 FI R-0 FI R-0 FI R-0 FI R-0
PSFT 9.0 EPM 9.0 release
EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0
PSFT 8.9 EPM 9.0
EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 FI R-0,
PSFT 8.8 EPM 9.0
FI R-0 FI R-0 FI R-0 FI R-0 FI R-0 DBI v6+:
EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0
Released
PSFT 8.4 EPM 9.0
EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 EPM 9.0 FI R-0.1 - In
SAP 4.7
dev, target
SAP 4.6c
end of Apr.
Siebel 8.0 7.9.1
Siebel 7.8 7.9
Siebel 7.7 7.9 Not Applicable
Siebel 7.5 7.9
Siebel 6.3 7.9
OBIA ETL Statement of Direction
• Informatica and Oracle Data Integrator to be
supported
• Informatica PowerCenter
• OEM distribution extended until at least 2010, with optional
extensions
• After distribution terminates, 8 additional years full support for
existing customer, including new Informatica versions
• Informatica use: any sources, any extension of BI
Applications, must be used to target BI Applications
• Oracle Data Integrator (ODI)
• Plan to offer as alternative to Informatica
• Full ongoing support for both Informatica and ODI
• DAC to support both Informatica and ODI
Working with Oracle Marketing

Joe Thomas
April 3rd, 2007
“Intelligent” Partners…
1 …are easy to market!
2 …know how to tell a good story!
3 …are good partners!
58
…are easy to market
• Differentiated Skills
• Expertise, Geography, Verticals, “Oracle Only” vs “Mixed”
• Ready to Engage
• Have stories, spokespeople and venues, and want to take
advantage of Oracle’s
• Agile
• Short “windows of opportunity”
• Avoid lengthy approval cycles
59
…know how to tell a good story
• Interesting Characters
• Can “name names”, customer hook
• Engaging Plot
• Details/Metrics/Benchmarks
• Business Problem
• Happy Endings
• Business Benefits
• Customer quotes
60
…are Good Partners
• Engaged with the Oracle Network

• BI Partner Team, Product Marketing, Field Marketing, BI
Sales Team, ASMs, PR, Oracle Press, AR, Executives.
• Understand the Oracle Eco-system
• User Groups
• Mutual Partners
• Shared Value Proposition
• Partners not vendors
• Willing to co-brand and co-sponsor events and content
61
Suggestions
• Write my marketing pitch on you

• Brief
• How does Oracle fit inside your business
• Mutual Customer Reference Inventory
• Have 3
• Write them up or forward already existing ones
• Work with us to package
• Pick a Story
• Co-branded content
• Bi-lined articles
62
63

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1

<Insert Picture Here>

Business Intelligence Applications

“… the most important technology

Sales Analytics Financial Analytics

Service & Contact Center Analytics Supply Chain Analytics

Marketing Analytics HR / Workforce Analytics

Making our software a source of

Pre-Build Applications to reduce complexity and TCO

2 Extend Applications with Best in Class Technology

3 Integrate BI Applications with ERP and CRM

DELIVER BETTER INSIGHT TO CUSTOMERS’ MULTI-APPLICATION

• Integrated Business Intelligence Database

Exploits Any Information Technology Environment

Interactive Reporting & Ad-hoc Proactive Disconnected MS Office Web

Enterprise Business Model and Abstraction Layer

Oracle Intelligent Caching Services

Intelligent Request Generation and Optimized Data Access Services

OLTP & ODS Data Warehouse SAP, Oracle Files Business

Service & Order

IVR, ACD, CTI

Service & Order

Oracle BI Suite Enterprise Edition

Service & Order

Oracle BI Suite Enterprise Edition

Metrics / KPIs  Logical to Physical Abstraction Layer

Oracle SAP R/3 Siebel PSFT EDW

Is DSO on target? Is DPO on target?

Is Overdue Balances Are Payment Terms

Target collection efforts to

How long is the

Who are the Customers?

Target collection efforts to

Training / Rollout Easy to use, easy to adapt

Source: Patricia Seybold Research, Gartner, Merrill Lynch, Oracle Analysis

Deployed to 3,000+ users in 3 months

4 months from decision to live for 1,200 users

“I can vouch that it can be deployed as

• Unified multi-source data model

• EBS Security Integration

• For warehouse developers and ETL

Fully Integrated Business Intelligence for the E-Business Suite

• Suite of pre-built, role-based BI Applications

• Role Based Dashboards

Finance Human Resources Supply Chain Procurement

 AR Manager  HR Analyst VP  VP Business Unit

Not a Commitment to Deliver—Subject to Change 39

Components of Intelligence Applications

In-Place Schema (DBI)

Value Proposition : Flexible, Extensible BI Platform that

Summary & Trends

• DBI Base Summaries and

Fusion Intelligence for

3 DBI or EPM Apps (many

OLTP EBS PSFT

Oracle BI Applications Oracle BI Applications

Oracle BI Applications Oracle BI Apps for

Working with Oracle Marketing

1 …are easy to market!

2 …know how to tell a good story!

3 …are good partners!

• Engaged with the Oracle Network

• Write my marketing pitch on you

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