Professional Documents
Culture Documents
• In case of Arab nations it has been noticed that they have been
the slowest ones in adopting online shopping
• 48 percent of the Internet users within the region have never
ever engaged in online transactions.
• This rise of e-commerce has been putting large amounts of
pressure on retailers to find out the ways so that they can get
their products faster to their customers at cheaper rates along
with the best possible experience.
Research Question, Research Aim & Objectives
What are the main reasons for the rise in online shopping
behaviour amongst the UAE citizens?
What are the main factors which impact the online purchase
intentions of the customers in the UAE?
What is the online buying behaviour depicted by the UAE citizens?
To find out the major trends of online buying in the UAE.
To find the reasons for increase in online buying behaviour
amongst the UAE citizens.
To analyze the key factors that impact the online purchase
intentions of the customers in the UAE.
Research Design
Formulating the
research design
Literature Review
Primary and
secondary data
collection
Findings and
Discussion
Conclusions and
Recommendations
Submission of final
research report
Resources and Budget Required for the Study
Items Total
Salary/ Research scholarship or Grant AED 900