SUMMER INTERNSHIP REPORT

ON

CONSUMER SATISFACTION
TOWARDS RELIANCE JIO

Arun Pal
1706170005

COMPANY GUIDE NAME FACULTY / MENTOR

Mrs. Parul Raghuvanshi
 INTRODUCTION
• Reliance Jio Infocomm Limited, is an Indian mobile network operator.
• Owned by Reliance Industries and headquartered in Navi Mumbai, Maharashtra.
• It operates a national LTE network with coverage across all 22 telecom circles.
• Jio does not offer 2G or 3Gservice, and instead uses voice over LTE to provide voice service on its network.
• Jio soft launched on 27 December 2015 (the eve of what would have been the 83rd birthday of Reliance Industries
founder Dhirubhai Ambani), with a beta for partners and employees, and became publicly available on 5 September 2016.
• On 5 July 2018, fixed line broadband service named Gigafiber, was launched by the Reliance Industries Limited's
chairman Mukesh Ambani, during the company's Annual General Meeting.
• In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited (IBSL) for ₹4,800
crore (US$670 million).
• Although unlisted, IBSL was the only company that won broadband spectrum in all 22 circles in India in the 4G auction
that took place earlier that year.
• Infotel Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.
 OBJECTIVES
• To analyse brand loyalty of customers towards the company’s products range.
• Analyse consumer satisfaction for after sales service provided by Reliance Jio .
• Analyse the Consumer behaviour of among Reliance Jio .
• To get aware with the procedure of marketing department.
• To know organizational structure and specifically marketing department.
• To analyze the awareness of customer of Reliance Jio
 RESEARCH METHODOLOGY

• The methodology use in this report is from both source secondary as well as primary data
• The research design applied here was exploratory research
• Exploratory Research is one in we don’t know about the problem, we have to find about the problem and then work
on solving the problem.
• Whereas in case of descriptive research, we know the problem, we just have to find the solution to the problem.
• Generally descriptive research design is applied after exploratory research design.
• Here after doing the secondary research, we found the general perception about the customer but then in second
phase we tried to figure out where the difference lies and on what basis the customer differ from each other
 FINDINGS
• 87% respondent said that they have idea of purchasing Reliance Jio services but 13% are not
• 77% respondent said that they have ever purchase services of Reliance Jio but 23% are not
• 23% respondent said that they decide to purchase the services of Reliance Jio by TV advertisement, 36 personal
recommendation, 11% special offer, 17% radio advertising, 7% from News paper and 6% word of mouth.
• 25% respondent said that they have see advertisement of Reliance Jio weekly, 33% monthly, 25% daily, but 17%
none.
• 57% respondent said that they have purpose to visit product purchasing brand goods, 23% purchasing local goods,
11% only gathering information and 9% others.
• 32% respondent said that they have attractive features that buy Reliance Jio Quality, 49% Economy, 19%
performance.
• 91% respondent said that they satisfied buy 9% no.
• 71% respondent said that Reliance Jio have changed the way the Consumer behavior towards telecom services Yes
but 29% said no.
• 89% respondent said that they suggest Reliance Jio to others yes but 11 said no.
• 7% respondent said that they rate your present Reliance Jio product performance poor, 23% satisfactory, 27% fair,
21% good, 13% very good, 9% excellent.
Source:- Project report
 SUGGESTIONS

• The brand loyalty for more Reliance Jio can be increased if the Quality and appearance of the products are
given due attention because vodafone has captured a major share of telecom market.
•
• The switch over of the customers can be prevented if more of new products are launched more frequently
like vodafone which launches new products with slight variations from the previous.
•
• Quality are good but it still needs improvements.
 LIMITATIONS

• The project is valid for Reliance JIO, Basti Area city only.
• It was not possible to cover each and every respondent due to time constrains.
• There may be some biased response form the respondents
• Some respondents did not provide the full data.
• Unwillingness on the part of the customers to disclose the information as per the
questionnaire.
• The decisiveness on the part of the customers regarding some question hence difficulty faced
in recording and analyzing the data.
 CONCLUSION

• The customers of Reliance Jio are brand loyal with only a small percent want to shift over to other brands.
Trying of other brands by customers is mainly because the customer wants to try something new.

• The performance of Reliance Jio is fair in comparison to other product brands.

• Economy is the basic feature influencing to built brand Image.

• The competition of Reliance Jio is majorly vodafone .

• Due to high brand loyalty the customers of Reliance Jio recommend its product to others.

• The customers are satisfied with the product range of Reliance Jio.
THANK YOU