From: SCORCHARS

Group 12
Mentor: Miss Sunita Shukla
CONTENT
 SUMMARY
 HISTORY
 STRUCTURE
 VISION, MISSION & VALUES
 MILESTONE
 AREA OF WORK
 BUSINESS
 FINANCIAL SUMMARY
 FUTURE STRATEGIES
LOGO
 The pyramid symbol and the mission line 'Building
India’ is collectively referred to as the DLF Logo.
 The company's name is represented in black capital
letters. The typeface represents the solidity of the
enterprise; emphasizes accountability, responsibility as
being a strong and integral part of the Group's ethos.
 The words ’BUILDING INDIA’, is in capitals like the
company’s name, and at once conveys DLF’s mission
and vision. It is an intrinsic reflection of the Group’s
commitment and its 60-year heritage.
SUMMARY
 Delhi Land and Finance(DLF) is the India’s biggest real
estate developer in term of revenues, earnings, market
capitalization and developable area. based in New
Delhi, India.
 The DLF Group was founded by Raghuvendra Singh in
1946.
 It has a 62 year of track record of sustainable growth,
customer satisfaction, and innovation.
 The company is currently headed by Kushal Pal Singh.
HISTORY
 The DLF Group was founded in 1946. It develop some of
the first residential colonies in Delhi such as Krishna Nagar.
 In 1970s & 1980s DLF purchased 3000 acrers of land from
farmers in Gurgaon for $2000 per acre.
 1999, DLF started its first A-Grade office spaces for rent in
Gurgaon.
 The started building world-class office building,
appartments, golf courses, shopping malls, 5 star hotels and
a private expressway linking Gurgaon to Delhi Airport.
ABOUT THE CHAIRMAN
 Dr. Kushal Pal Singh, is the chairman of the Board of DLF
Limited, India’s largest real estate company with a pan India
presence in over 30 cities across 18 states.
 Dr. Singh’s pioneering role as real estate developer and
corporate leader who has transformed the urban landscape of
the country by setting new standards in the housing and urban
development scenario and creating world class infrastructure
to attract unprecedented level of foreign and domestic
investment inflows, generating new employment
opportunities and changing lifestyles.
 He is the recipient of numerous awards and honors. The most
prestigious of which is the Padma Bhushan Awards, conferred
to him by The Government of India on 26th January 2010.
 VISION, MISSION & VALUES
DLF Vision
To contribute significantly to building the new India and
become the world’s most valuable real estate company.
DLF Mission
To build world class real –estate concepts across six business
lines with the highest standards of professionalism ,ethics
,quality and customer service
DLF Values
 Sustained efforts to enhance customer value and quality

 Ethical and professional service.

 Compliance and respect for all community , environmental

legal requirements.
MILESTONE
AREA OF WORK
BUSINESS
HOUSES

 DLF pioneered townships and group housing in India.

 Introduced the super-luxury, luxury and mid-income.
 Trusted brand with superior execution track record.
 Around 477msf available at present for potential
development.
 Of this, over 80% development to be in super-metros and
metros.
 OFFICES
 DLF is the founder and pioneer of “Grade A –office leasing
market” in India.
 Offers a well balanced mix of commercial office space
including IT/ITES facilities, multi-tenant corporate office
buildings and integrated commercial complex.
 164msf of developable area.
 Steady state achieved to deliver 12msf on an annual basis.
 Customer mix changing from IT/ITES MNCs to Indian
Corporate with increasing volumes.
 Continue to leverage location advantages and deep
customer relationship to enter new geographies.
 RETAIL

• DLF enjoys the benefits of a portfolio of premium

locations across the country and rush by large retailers.
• DLF envisages to introduce a new retail infrastructure to
cater to shopping malls and commercial centers across all
segment and all places in India.
• DLF has plans for delivering 1msf of luxury malls, 4msf
of shopping malls and 3msf of neighborhood malls
annually.
• Current developable land resources marked for retail
stands at 92msf.
GOLF COURSES
 One of the landmark creations of DLF, it been ranked as the best
in the country and amongst the leading golf courses in Asia.
 It has played host to some of the most prestigious national and
international tournaments like Hero Honda Indian Open, BILT
Skins, DLF Masters, DLF Women Indian Open and the Johnnie
Walker Classic.
 The Club House, designed in true colonial style, offers a lounge
and locker rooms; a well-stocked pro shop; a bar and restaurant;
masseurs, steam and sauna; snooker and pool tables, a delightful
sun-deck with fabulous views of the landscape.
CORPORATE STRATEGY
 Business organised on vertical basis: homes, office, retail, hotels etc,
each independent of the other.
 Same structure is followed not only at the corporate level, but flows
down to the regional/level.
 With core business reaching stable operating performance, focus is
to aggressively ramp up new business like hotels, infrastructure,
SEZs, etc.
 The compensation structure within the mid/ senior level employees
allows for participation in the success of various project/businesses
 -base salary-30% with a 70% variable component linked to the
KRAs, overall through stock options.