Professional Documents
Culture Documents
學生:黃柏翔
指導老師:任維廉教授
1
Outline
自我介紹
Summary
Example
Rockwater
Apple Computer
FMC Corporation
Conclusion
2
自我介紹
姓名 黃柏翔
生日 2/27 年齡 24
興趣 慢跑
經驗 全職超商
專長 雜務
3
Executive Summary
The balanced scorecard
Comprehensive framework
4
Goal
Perspective
Financial
Customer
Internal process
New measure
Management system
5
Example
Rockwater
Apple Computer
FMC Corporation
6
Rockwater:
Responding to a Changing Industry
Rockwater’s strategic objectives had to be translated into tangible
7
Rockwater:
Balanced Scorecard
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Building a Balanced Scorecard(1/3)
Preparation
Implementation
Periodic Reviews
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Building a Balanced Scorecard(2/3)
Preparation
• Define business units
1st Interview
• Executives, principal shareholders, customer
• Strategic objectives, balanced scorecard
2nd Interview
• Senior executive
10 • Tentative balanced scorecard
Building a Balanced Scorecard(3/3)
2nd Executive Workshop
• Senior management team, subordinates, middle managers
• Organization’s vision, strategy, scorecard
Implementation
• All team
• New executive information system
Periodic Reviews
• Strategic planning, goal, resource allocation
11
Apple Computer:
Adjusting Long-Term Performance
Performance Indicator:
Customer Satisfaction
Core Competencies
Market Share
Shareholder Value
12
Advanced Micro Devices :
Consolidating Strategic Information
Sections:
Financial measure
Customer-based measure
Corporate quality
Organizational learning
13
Interview with Larry D. Brady(FMC)
What’s the status of the balanced scorecard at FMC?
14
What kinds of measures were you using?
15
What obstacles did the division managers encounter?
oriented.
16
Thoughts on the Scorecard
The scorecard is trend.
of our strategy.
17
The Scorecard’s Impact on External
Reporting
Whether or not the balanced scorecard is applicable to external
reporting.
18
Conclusion
The balanced scorecard is successful.
Rockwater
Strategic objectives
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