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  • 1.1.def Stra

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    The document outlines three levels of strategy - corporate, business, and functional. The corporate level is the most conceptual and deals with long-term innovative activities. The business level involves medium-range mixed strategies with moderate risk and profit potential. The functional level consists of short-term operational strategies that are supplementary with low risk and cost.

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    levels of strategy

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    1.1.Def_Stra

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    The document outlines three levels of strategy - corporate, business, and functional. The corporate level is the most conceptual and deals with long-term innovative activities. The business level involves medium-range mixed strategies with moderate risk and profit potential. The functional level consists of short-term operational strategies that are supplementary with low risk and cost.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    3 views5 pages

    1.1.def Stra

    Uploaded by

    BHANUDADWAL
    The document outlines three levels of strategy - corporate, business, and functional. The corporate level is the most conceptual and deals with long-term innovative activities. The business level involves medium-range mixed strategies with moderate risk and profit potential. The functional level consists of short-term operational strategies that are supplementary with low risk and cost.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    of 5

    Levels of Strategies

    1.2
    Levels

    Three levels
    of Strategy

    Corporate Business Functional


    level level level
    Characteristics compared
    Characteristic Corporate Business Functional
    level level level

    1. Type conceptual Mixed Operational

    2. Measurability Value Semi- Usually


    judgments quantifiable quantifiable
    dominant

    3. Frequency Periodic / Periodic / Periodic


    sporadic sporadic

    4. Adaptability Low Medium High


    Characteristic Corporate Business level Functional
    level level

    5.Relation to Innovative Mixed Supplementary


    present activities

    6. Risk Wide-range moderate Low

    7. Profit Large Medium Small


    potential

    8. Cost Major Medium Modest


    Characteristic Corporate Business Functional
    level level level

    9.Time-horizon Long-range Medium- Short-range


    range

    10. Flexibility High Medium Low

    11.Cooperation Considerable Moderate Little


    required

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