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After three years, the parties involved, PT. Bintang Toejoe as the
> Results
program
3. environmental values through the park
arrangement program
For PT. Bintang Toejoe this program increasing the needs and
awareness of the communities about the use of red ginger,
strengthening the image of products and companies. Red
ginger is the primary raw material of 'Tolak Angin Bejo' one of
the herbal medicines produced by PT. Bintang Toejoe. Tribun
Media Group gains financial benefits and strengthens Tribun
media brands. While the target community groups benefited
from the addition of knowledge and skills in the fields of park
management, herbal health, and business. Communities also
get additional benefits because this program is a means of
increasing social harmony among citizens.
Communication Strategy PT. Bintang Toedjoe and Tribune Media Group
in the Herbal Bejo Park Innovation Program
• Henny Sri Mulyani R [henny.sri.mulyani@unpad.ac.id]
• Pandan Yudhapramesti [pandan@unpad.ac.id]
• Ipit Zulfan [Ipit.zulfan@unpad.ac.id]