Putting the right foot first

Presented By:

Name Roll No.

Damini Sukhatankar 33
Shivani Bakshi 48
Trunal Pidadi 50
Akshay Singh 52
Hinal Shah 55
Simran Menghani 57
 Overview
Expand coverage to retail outlets in as many towns as possible

Demand patterns are dramatically different from place to place

Reebok’s solution is based on simple precepts

A centralised inventory management system

 Mapping Environment

Political • Regional policies

• Favourable Condition
Forces
• Targets the Lower Income Group
Economical • Focus on lifestyle of people by Identifying
Forces their needs
• Increasing Demand for new Goods

Social • Adapting Healthier Lifestyle

• Diversity as per different Regions
Forces
 Global • Opening of an economy
Forces
Technological • Production Technologies
Forces
Legal
• Regulatory Laws as per Regions
Forces
Internal • Competitors
• Suppliers
Forces • Consumers
 SWOT Analysis
Weaknesses
Strengths
1. Centralised inventory
1. Large variety of shoes management system
2. Huge distribution channel 2. Operational complexity
3.Brand image 3. High inventory cost
4. Formal shoes market is limited

Opportunities Threats
1. Market coverage will increase 1. Demand supply logistic can be
2. Very few brands have national costly
coverage 2. High real estate cost
 Management activities

 Planning
 Where is Reebok standing ?

 Where does Company want to go ?

 How shall they go ?

 Which are the constraints to be overcome ?

 How will they decide whether they have reached in the stipulated period ?
 Short term planning

 Objectives
 To expand distribution coverage by having operation in 2-3 new cities in 1 year

 Actions
 To have single/multiple brand retail
 To have warehouses nearby the cities to facilitate distribution
 To borrow funds from bank or from other financial instruments
 Hiring more personnel
 Resources
 Time
 Capital
 Real estate Broker and Lawyer
 Labour Force

 Implementation
 To hire personnel for management from campus placements /Recruitment
agencies / Internal recruitment
 To purchase land in these cities for warehouse and retail stores
 Borrow from financial institutes at least possible interest rates
 Other Management activities

 Forecasting

 Organising

 Directing

 Controlling

 Co-ordinating

 Communicating
 Steps undertaken while planning for reduction
inventory
 Quick Transport

 Monitor and Control

 Plan to move towards larger stores with even higher

inventories

 Transferring stocks from one place to another

 Converting stocks into sales as soon as possible

 Do you think it would reduce customer service?
Why/Why not ?

 The number of option would increase

 Providing what they want (stock transfer as per the

demands in each cities)

 Customers’ time would be saved

Thank You!