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Sampling
Reasons for Sampling
Some specific situations under which we should run
sampling include when:
1. Time, money and other resources are limited.
2. census survey is not possible.
3. The scope of study is very wide and the population is
not known.
4. The population is too large (e.g. trees in a jungle) or
hypothetical (like tossing a coin).
5. Testing is destructive.
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Key Terms
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Key Terms...
_ Sampling unit: It is the unit of selecting sample in the
sampling process.
_ Study unit: The population on which the measurement is
done (the data is collected).
_ Sampling fraction: The ratio of the number of units in the
sample to the total size of the population in the sampling
frame (i.e. n/N)
_ Sampling interval: The ratio of total size of the population to
the size of the sample (i.e. N/n)
Sampling frame: The list of all the sampling units in the source
population and from which a random sample is to be drawn.
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Errors in a Survey
1. Sampling error: random error introduced due to errors in
selection of a sample.
They cannot be avoided or totally eliminated.
It occurs by chance.
Increasing the sample size can minimize random error. As
the size of n ~ N,
sampling ~ error=0
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Errors in a Survey cont’d…
2. Non-sampling error (Bias)
It could be introduced during:
measurement or counting (i.e. observational error).
Respondent or non-respondent error.
Lack of preciseness of definition.
Errors in editing and tabulation of data, and
selection bias (e.g. accessibility bias, volunteer bias, etc).
It is a systematic error that cannot be avoided or
minimized by increasing the sample.
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Sampling methods
There are two basic types of sampling: Probability and
non-probability sampling
A) Probability sampling: it is a sample obtained in a way
that ensures that every member of the population has a
known, non-zero probability of being included in the
sample.
B) Non-probability sampling
The probability of selecting a subject is unknown. We
cannot calculate the sampling error. We cannot
generalize (statistically infer) findings of a sample to the
population.
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Sampling Distributions
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Sampling Distributions cont’d…
Z= N (0, 1)
where =
• The distribution has similar empirical construction to that of the sample
mean. The properties of the sampling distribution of sample proportions are;