Professional Documents
Culture Documents
Session23
Introduction
4-3
Opportunity-Organization
Matching
• Determines whether an identified opportunity is
consistent with an organization’s business, mission, and
competencies
• SWOT Analysis often employed – identification of KSF
though IFA and EFA
• Weaknesses has to be converted into strength in
order to exploit a particular market
• Financially attractive opportunities are sometimes
rejected at this stage due to lack of match
4-4
Features of Opportunity
Analysis
• Qualitative Frame - Focuses on matching the attractiveness
of an opportunity with the potential of uncovering a market
niche
• Analysis depends on data about
1. competitive activity
2. buyer requirements
3. market demand and supplier sources
4. General environment
5. organizational capabilities.
• The attractiveness of the business depends on what type of
value can be created in the market compared to competitors
Targeting strategies_ Trends
• One target segment – concentrated market – one
positioning strategy
Product Variety of
specialization products