Professional Documents
Culture Documents
i !
The form taken by human needs as they are
shaped by culture and individual personality are called
wants
Wants which backed by buying power are called
demands
i
egative demand: e.g. wearing of helmets, fastening of
seat belts
i
o demand: It means totally
uninterested in product e.g. using MRF tiers to cars «..
i xatent demand: e.g. non harmful cigarettes, fuel
efficiency cars
i
It is set of actual and potential buyers of a
product
ë
i Maximizing consumption
i Maximize customer satisfaction
i Maximize choice
i Maximize life quality
i Production concept
i Product concept
i Selling concept
i Marketing concept
i Societal concept
nderstanding the Design a Construct an
market place & customer driven integrated marketing
customers needs marketing program that delivers
wants strategy superior value