Humesha Aapke Sath

An Analysis by real marketer

group- “Group-7”
Presented By-
-Rahul Majhi
-Raktima Chawla
-Ramandeep kaur
-Saurav Das
-Rajat Agarwal
-Saurabh Shukla
 Contents:-

 Introduction-Levels of product
 Product life cycle stages
 Core Business Activities
 Business Strategies
 Marketing Strategies
 Competitors
 Reference
 Introduction:-
 Mahindra & Mahindra Limited (M&M)-
Established in 1945 as Mahindra and Mohammed.
K.C. Mahindra and J.C. Mahindra along with Malik
Ghulam Mohammed.

 In year 1948 company was renamed as “Mahindra

Malik Mohammed and Mahindra.”

J.C.Mahindra
Anand Mahindra
(Chairman & Managing Director –
K.C.Mahindra Mahindra & Mahindra)
  In year 1845 entered in automobile
manufacturing sector.

 First they introduced Jeeps

 Later expanded itself with light commercial

vehicles (LCVs) and agricultural tractors.

 Today, Mahindra & Mahindra is a key game

player in the utility vehicle manufacturing and
branding sectors in the Indian automobile
industry (UV Scorpio)

My Dream, My Desire
Product life cycle stages
Levels Of Product:
 CORE BUSINESS ACTIVITIES

 Agribusiness
 Automotive components
 Construction equipment
 Consulting services
 Defense
 Energy
 Farm Equipments
 Insurance
 Industrial equipment
 Information Technology
 Leisure and hospitality
 Logistics
 Real estate
 Two Wheelers
 BUSINESS STRATERGIES

 Diversification in various sectors

 Equipments for different-different sectors i.e.

Industrial sector, Agriculture Sector, Tertiary Sector

 Joint ventures.

 E-business Initiatives

 Foreign competition.
 Market Strategy

 Research methodology-

 Research design-

 USP – ruggedness and performance.

 Strong market base in the urban and

semi-urban areas.
 Competitors

 Tata
Motors
 Honda
 Toyota
 Nissan
 Hyundai
 Mitsubishi
 Maruti
 Ford
 Reference

 Lecture ppt by Dr. Kavita Pathak ma’am

 www.mahindra.com
 http://www.managementparadise.com/forums/marketing-
management/203229-facts-marketing-strategy-mahindra.html
 http://www.scribd.com/doc/66064320/Marketing-Strategies-of-
Mahindra-Tractors
 http://www.mahindra.com/Investors/Mahindra-Lifespace-Developers#
 http://www.mbaskool.com/brandguide/automobiles/1298-mahindra-a-
mahindra.html
 http://economictimes.indiatimes.com/mahindra-and-mahindra-
ltd/stocks/companyid-11898.cms
 Asia-Mahindra.com
 www.google.com
 www.wikepedia.com