Professional Documents
Culture Documents
RADIO ADVERTISING
BUREAU
Presented by:
Monica Wurstle, President
239-537-8377
INDUSTRY FEAR FACTORS – 4 R’S
REFORM
Medicare, EHR
REGULATION
Compliance, HIPAA, Accreditation, Licensing
REIMBURSEMENT
Insurances, Bad Debt
RECESSION
Encroachment, Under Utilization, Charity Care
Fear of Advertising – Why Radio ?
Dailies? Weeklies?
Television? Radio?
Website? Direct Mail?
Pay Per Click?
E-Newsletter? Yellow Pages?
Community Events?
Sponsorships? Hospital Events?
Physician Marketing ?
Lifestyle Magazines?
Medical Society Initiatives?
Overcoming Perceptions about Radio
ANSWER
Doctors are Consumers Too !
Overcoming Perceptions about Radio
Fear of Radio
Radio is hard to do, time consuming and expensive.
“I’ve spent money on ads and got no results.”
Newspaper, Magazine is easier.
ANSWER
Show, Don’t Tell !
Overcoming Perceptions about Radio
ANSWER
Reach, Frequency, Traffic,
Call to Action !
NEVER GIVE UP
Revenue
Patients
Recognition as brand leader / expert
Market Share
Expand practice – new physician, office, service
Obstetrics Gynecology
Perinatology
Family Planning
Neonatology
Childbirth,
Male Urology
Midwifes
DME - Safety
Pediatrics
Pediatricians
Sub -Specialists
Women’s Health Continuum continued
WOMEN
Gynecology Uro-gynecology
Counseling
Pelvic Disorders Cancer,
Fitness, Support
Organ prolapse Orthopedics
Counseling,
Counseling, DME
Diagnostics,
Plastic Surgery
Rehab,
Women’s Health Campaign
Package Options
10 – 15 spots
Medical Minute – on air/online rotate experts
Web Banner w/link & SEO
10 fixed sponsor billboards
Tell A Friend on air/online, social networking
Wellness Event - at Mall, at hospital, multi-sites
Women’s Nite Out – at Conference Center, Hotel, Restaurant,
Hospital …
A Continuum Review– by Diagnosis
DIABETES
Adult &
Pediatric
Neurology
Opthalmologu ENTs Podiatry Kidney
Neuropathy
Optometry Hearing Centers Foot & Ankle Nephrology
Headache
Vision Centers Hearing Aids Specialty Shoes Urology
Sleep