Professional Documents
Culture Documents
A Flagship Brand of
RBIL
Presented by :
Abhishek (PM 31) Sachin (PM 32) Nidhi (PM 34)
Rucha (PM 35) Vijaya (PM 36) Pawan (PM 63)
FLOW OF PRESENTATION
Brand Introduction
Market Share of Dettol
Market Structure
Marketing Strategies
Advertisement
Pricing of Dettol
Govt. Policies
Mergers and Acquisitions
Demand and Future Prospects
Brand Introduction
Media –
TV , PRINT AD. & RADIO
Promotional Strategy
Summer advertisement
Monsoon advertisement
Winter advertisement
PRICING OF DETTOL
Pricing of Dettol
PRICING OF ANTISEPTIC
SOLUTIONS :
BRAND PRICE
Dettol (1ooml) Rs.22.60
Lifebuoy Not Available
Savlon Rs.22
PRICING OF SOAPS:
BRAND PRICE
Dettol (120g) Rs 29
Lifebuoy (120g) Rs 16
Savlon (45g) Rs 20
PRICING OF HANDWASH LIQUID:
FORMAT BRAND PRICE
FUTURE PROSPECTS
References
1.www.rb.com
2.www.scribd.com
THANK YOU
BE
HEALTHY …