DTH Services in India

By: Saravanan Kalyani

Mohsin Khan
Javed Khan
 Contents
• What is DTH?
• DTH Players in India
• What Does Sector Analysis Mean?
• PWC report on DTH.
– Entertainment & Media Markets and Segments
– Growth of Indian Entertainment and Media Industry
– TV Penetration in India
– DTH Penetration in India
– High Definition
– Past and Present of television
– Promising Future
– Forecast on the entertainment and Media Industry
 Content Contd..
• www.indiadth.in subscriber data on DTH
– Subscriber Base in a Table
– Pie Chart on DTH Subscribers base
• Business Marketing Whitebook 2010-2011 Report on DTH
– Pay Direct To Home(DTH) Subscriber Base
– Cable Households in India Subscriber Base
– Internet Protocol Television(IPTV) Subscriber Base
• Technologies in Television
• Current Trends in DTH industry
• Regulations and Laws on DTH
• Conclusion
Technologies in Television

IPTV DTH

Cable TV
 What is DTH?
• DTH is Direct to Home Satellite services
• DTH can be defined as the process of receiving
satellite channels and programs with the
assistance of a personal dish in a home or a
private place.
• DTH is a great substitute for Cable TVs‘
• First Indian DTH service began by Doordarshan as
Doordarshan Direct Plus which is a free service in
16th Dec, 2004
 DTH Players in India

DD Direct+ Dish TV TATA Sky Sun Direct

(founded-2004) (founded-2004) (founded-2004) (founded-2005)
(Services-2004) (Services-2004) (Services-2006) (service-2008)

Big TV Airtel Digital TV Videocon d2h

(founded-2008) (founded-2008) (founded-2009)
(service-2008) (service-2008) (service-2009)
What Does Sector Analysis Mean?
• A review and assessment of the current
condition and future prospects of a given
sector of the economy
• Sector analysis serves to provide an individual
or a company with an idea of how well a given
group of companies are expected to perform
as a whole
PWC report on DTH
Entertainment and Media Markets and
Segments
Growth of Indian Entertainment and Media
Industry
TV Penetration in India
DTH Penetration in India
High Definition
Current Conditions of Television
Promising Future
Forecast on the entertainment and Media
Industry
Indiadth.in Data on DTH
 Pie Chart on DTH Subscribers
Subscribers in Lakhs as on July 2010
(Source: http://www.indiadth.in/dth-subscribers)
Others; 10; 4%
Total Subscribers: 2crore
Big TV DTH; 30; 12% 50lakhs
Dish TV
Sun Direct DTH
Tata Sky
Airtel DigitalTV; 33;Dish
13%TV; 64; 26% Airtel DigitalTV
Big TV DTH
Others

Sun Direct DTH; 58; 23%

Tata Sky; 55; 22%
Business marketing Whitebook2010-
2011 report on DTH
Pay Direct To Home(DTH) Subscriber Base
2013 28
2012 26
2011 23

Y 2010 20
e 2009 16
a
r 2008 10
s
2007 4
2006 3
2005 1
0 5 10 15 20 25 30
millions

Source: KPMG Interviews, KPMG Analysis

 Cable Households in India
2013 35 55
2012 27 60
2011 19 64

Y 2010 10 68
e 2009 5 69
a
r 2008 2 70 Digital Cable
s Analogue Cable
2007 1 69
2006 0 63
2005 0 60
0 10 20 30 40 50 60 70 80 90 100
Number of Households(millions)

Source: KPMG Interviews, KPMG Analysis

Internet Protocol Television(IPTV) Subscriber

2013

2012

2011
Y
e 2010
a
r 2009 millions
s
2008

2007
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Number of Households (millions)

Source: KPMG Interviews, KPMG Analysis

 Current Trends in DTH industry
• High Definition
• Interactive services such as Education
programs, Cooking, Speak English, Darshan of
temples.. By Tatasky
• Free Setup box but installation charges
applicable eg.Sundirect DTH
• TV on Computer
 Regulations and Laws on DTH
• FDI ceiling varies between different segments of
distribution – from 20% in Direct-to-Home (DTH)
to 74% in Headend – in –the – Sky (HITS) with
cable being limited to 49%.
• Telecom Regulatory Authority of India (TRAI) had
issued a supplementary consultation dealing
with additional issues like ‘add-on-packs’ also
known as a-la-carte and other issues relating to
DTH services paper dated 24 December, 2009
 Conclusion
• It’s a Good Sector with tremendous growth
opportunities since a handful number of players
are in competition.
• Almost all major players in this sector lack
Customer Servicing despite of having customer
care.
• Still in India DTH penetration is low compared
to other nations like US, UK and other
developed countries.
Thank You