Professional Documents
Culture Documents
Psychological
Sometimes I feel that I am not me. View of the Self
Self-
Concept
Is an organized consistent set of
perceptions and beliefs about Past Experiences, Personality Traits, Own Observation,
oneself. Values, Goals, Social Abilities, Physical Feed Back from
Roles Features Others.
Self-Schema- the perceptions we
believe about oneself and it is
formed by numerous factors that
we may be aware or un aware of.
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The Real
Self and the 1 2
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Congruence – is the good
Congruence alignment of the real self
and ideal self.
and
Incongruence
Ideal Self Real Self
According to Rogers the gap
between the ideal self and the real
self affects our self-esteem
Incongruence – when we
feel frustrated and
disappointed about our
selves
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Self-Esteem
and Self Social Self-Image Academic Self-Image Emotional Self-Image
Efficacy Relationships
Peers
Course work
English
Emotional expression
Anger
Self- Esteem – refers to one’s Significant others History Happiness
overall assessment of one’s worth
as a person.
Self- Efficacy – how one performs.
Physical Self-Image
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Openness to
A fully
A flexible self concept
experience
functioning
individual
This means that the person is in touch
with the here and now, his or her
subjective experiences and feelings
continually growing and changing. The ability to live Unconditional positive
harmony with others. regard of the self 6
The Consumer
Culture and
the Material
One innocent purchase can
unexpectedly spiral into endless cycle
Self
of complementary consumption.
The “Diderot
Effect”
Consumption time.
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Denotation
and
Connotation
Denotation – defined as the literal
interpretation of something.
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How Do I
Decide
What to Buy
Philip Kotler and his
“Buyer Decision Process”
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