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Lesson 8

Environmental Scanning
Introduction
• Scoping or Environmental Scanning
-Is the first
step in every planning function and not only for
events management
-Scoping refers
to the process of
looking around you and finding out what you
have and what is lacking
Step Zero: The Organizatiomal
Structure
• Three things to consider in scoping:

Three types of Resources


Organizational Structure

Chairman

Registrati
Program Logistics Finance Marketing
on
Man: Staffing and
Recruitment
Staffing - another important function of an
event manager, it invovles recruitment,
selection, assignment and development of the
organization's human resource requirements
-Employment in events management can bebe
cclassified into three types: 1.) Permanent, 2.)
Volunteer and 3.) Temporary
Permanent Employees
- are the strategic human resources of the
company
Volunteers
- include on the on-the-job-trainees (OJTs) from
universities and other non-paid staff who
provide free assistanceto to satisfy personal
objectives
Temporary Hires
- are those hired on a contractual or per project
basis, directly or through a manpower
employment agency
Money and Machines: The
Feasibility Study

-A feasibility study looks into


whether an idea can be done or
not, given the current situation
and available resources
1. Data Collection

1.1 Demand Information

1.2 Supply Information

1.3 Competition Information

1.4 School Rules


2. Financial Analysis with Rough
Estimates of Cost and Venues:
2.1 Financial Resources

2.2 Other Resources


3. SWOT Analysis

3.1 Strengths - positive (+) factors within our control


3.2 Weaknesses - negative (-) factors wthin our control
3.3 Opportunities - positive (+) factors beyond our control
3.4 Threats - negative (-) factors beyond our control
4. Conclusion and
Recommendations:

▪ Answer the question: "Is the event feasibility


or not?"
Feasibility Study Format

TITLE
I. Executive Summary
II. Introduction
III. Objectives of the Event, Theme and Scope
IV. Demand Analysis
V. Competition
VI. Implementation
VII. Financial Analysis
VIII. SWOT Analysis
IX. Conclusion and Recommendations

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