TRANSPARENCY

IN SUPPLY
CHAIN 1
Present by Group G: Ramzan Khalid,Shu Wan,Yuxin Guo,Kailun
Dai,Houbo Fang
AS A CUSTOMER WILL YOU BUY PRODUCTS
TAINTED WITH THE BLOOD AND SWEAT OF
POOR, UNPAID AND ABUSED MIGRANT
WORKERS?

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 Introduction

(UN Global Compact,2014)

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REVEALING TECHNOLOGY
• (The Jungle, 1906) by Sinclair

a)RFID technology

b)Geographic information system (GIS),

c)Global positioning system (GPS),

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RFID TECHNOLOGY

Walmart, Tesco

The application of RFID in customers.

Philip and Metro

In order to improve the efficiency of SC (Sun,2005)

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GEOGRAPHIC INFORMATION SYSTEM (GIS)
The application in railway system(Wang,2002)

ZETA-TECH Associates company

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GPS

The application in The U.S Army

And The Chinese military(Sun,2005)

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TRANSFORMING MARKETING
AND CUSTOMER SERVICES
Improved legitimacy
Supply chain transparency is frequently presented as a way a firm can improve its legitimacy
and credibility (Bhaduri and Ha-Brookshire, 2011)

Value Creations
Studies have found that supply chain transparency positively influences consumers’
purchasing intentions (Bhaduri and Ha-Brookshire, 2011)

Behavioural Effects (Sirdeshmukh, Singh and Sabol, 2002)

Internet of things
TrackMyT and Visual Readers 8
STRENGTHEN THE CHAIN
Anti-Sweatshop Campaigns (Bartley, 2007)

Transparency as a demand

Response

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RISK INVOLVED
Private Systems

Competitive advantages

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ENVIRONMENTAL IMPACT OF TRANSPARENCY IN
SUPPLY CHAIN

(Beamon,1999)
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Environmental impact of transparency in supply chain

1)Reduces greenhouse gas emissions

2)Reduces wastewater
3)Reduces solid waste
4)Reduces the use of dangerous / harmful / toxic substances
5)It reduces the use of energy and resource.

(Petljak, Zulauf,, Štulec,Seuring,and Wagner,2018).

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(Bové, and Swartz, , 2016)
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More Examples

 Nestle Philippines
 Ford Motor Company
 Coca-Cola
 the Aqaba Water Company (AWC)

(Mishra and Sharma, P, 2014).

(Rao, 2002).

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SAFETY
How transparent supply chain to effect safety

 Greater accountability (Nike and Levis,1996)

 Traceability in a food supply chain(TESCO)

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SAFETY
 Transparent supply chain becomes important (Hofstede,2005).
 Customer and companies all want to win the market
 Social expectation: improve their health awareness.
 Better development.

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DARK SIDE OF THE BRAND
 Child labor
a) H&M
b) Next (LI,2015).
c) Pakistan (Ray,2000).

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 Nestle Thailand Wilding, R. (2010).
 Abuse labor
It is reported that nestle launched 2014, in Thailand’s supply chain, workers in extreme
working conditions fishing seafood. Nestle imports large quantities of seafood from
Thailand and uses it into Brand Purina.

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Nestle Thailand
(NESTRADE Ltd., 2015)
(Verité, 2016)

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REFERENCE
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Strauss. Journal of Business Ethics, 103(4), 587-603.
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20. Sun.Z,2005, Study on information tracing technology in modern logistics: a review

21. Unknown ‘A Guide to traceability - A Practical Approach to Advance Sustainability in Global Supply
Chains’ UN Global Compact, 2014

22. Wang. Y, 2002, Application of Geographic Information System in Railway

23. Wen LI (2015). The dark side of the supply chain -- child labor.
http://www.sohu.com/a/148761469_545838 21