TRENDS

TRENDS
 Itis conceptualized idea that has the
prospect of providing or having a
continuing influence for a longer
period of time due to its increasing
and sustained presence and effect or
even demand among its consumers
in the case of a product.
TYPES OF TREND
1. MICROTREND

These are the little things

that happen around us
Trends that re so common
we get used to it.
2. MACROTREND
these are the trends that can
endure for surprisingly a long
time.
It’s also the trends that effect
the society.
3. MEGATRENDS
These are the trends that
can stay healthy for
decades or last for 10
years.
4. GIGATRENDS
Itis a megatrends that goes
on for half a century or
more.
These are the trends that
are so general, they affect
almost areas of human life.
5. NANOTRENDS
These are the trends that
are yet to be expected.
It can be an alternative
trends that exist in trends.
TRENSPOTTING
refers to more generally to
the study of trends and the
way they develop and affect
society.
wider than cool hunting.
COOL HUNTERS
They find next big thing
and cool in the present
while looking for
something
conventional(common or
ordinary).
TRENSPOTTER
They used an
established idea but are
looking for something
that will be effective in a
long term period.
TREND ANALYSIS
Itis s the extended
analysis that becomes
possible if trendspotting
pay attention to the wider
area of human behavior.
4’S MODEL
SET- UP
Part of the 4’S model that
questions what, when, where
of the trend.
It is the process of finding up
the whole trend.
WIDESCANNING
Observation of
numerous fields, areas
and quick
documentations of all the
things that might
generate partial answer.
DEEPSCANNING
*ethnographic
understanding of some
specific trending area
and thoroughly
documenting it.
SCENARIO
Thisis the part where
you make your idea
tangible, tests your
idea and revisions if
necessary.
SCRUTINIZE
It’s
the 4’s model
part where you
examine your
product or idea.
ELEMENTS AND
CHARACTERISTIC OF
TRENDS
1.DURATION OF TIME
The lifespan of the product or
ideas that become trends do not
disappear quickly.
 trends have long staying power
and enjoy a long a period of time.
2. ACCEPTABILITY
trends are popularly
accepted by many
industries and people.
3. CULTURAL BASIS

a trend is rooted on the

people’s cultural traditions
beliefs and values.
a trend persist and continues
because people have seen it as
part of a society’s culture.
4. TRANSITORY INCREASE AND
DECREASE
A trend shows a transitory
increase or decrease of a
particular idea, event or
phenomenon.