Present ers

Muham m ad Hayat Qureshi

6224
Muham m ad Bilal Ham id
6170
Abdul Rauf Isani
6034

HMT Watches
Strategic Marketing Management
Strengths
 Strong Brand Image
 High Cultural support
 Better Workforce
 Advanced and Adaptable technology
 Excess Capacity
 Government support
Weaknesses
M a r ke t in g
Copied designs
Lack of m arket research & No
ext ernal m arket survey
No diversificat ion (relat ed
Diversificat ion)
No proper segm ent at ion
Dull packaging
Ineffect ive dist ribut ion and
ret ailer relat ionship
No proper R& D (Design)
Flaws in product posit ioning
Lack in At t ribut e
Com m unicat ion
Inabilit y t o cont rol ret ail t rade
 Management & HR Practices
 Autocratic Management
 Poor Management no strategic
Vision
 Low commitment with
employees
 Worst HR practices
 Losing retention of the
employees
 
Financials
 Inadequate financial position
 No cost control
 Underutilization of capacity
increases fixed cost burden
 Insufficient sales making low
cash flows
 Inadequate Working capital
Opportunitie
s
 Steady Growth of watch industry
 Huge potential in the market
 Market development
opportunities in various
segments
 Product development

Threats
 Competitor’s were targeting
various segmentation of
the market
 Wide range of product from
competitor
 Segmented product &
marketing of competitors
 Designs were being copied
by local competitors
 TOWS Matrix
Strengths Weaknesses
Oppo Excess capacity can be utilized to trap Define the segment of the market
 

rtunit huge potential Should focus on market research



 Develop new designs



ies Strong brand perception can attract Increase the product

 

the all segment Align product attributes and targeted segment

 attention
Cultural support would help to cater Keep the communication relevant

the growing demand Increase the distribution network

 Create good relations with retailers

Adaptable technology will help to Make employees to be motivated

shift in the quartz industry Monitor cost process and financial

 measurement
Government can restrict the import of Introduce cost control process and identify the

other brands cost majors centers

Enhance productivity in operations
 TOWS Matrix
Strengths Weaknesses
Thre By m aking own design wit h Creat e legal back up innovat ive t hat

copy right can avoid t he t hreat cannot be easily copied

ats Ident ify different preference Fight wit h com pet it ors in segm ent

and fashion and t hen m arket m arket ing

can be segm ent ed based on 

dem ographics, fashion, region

et c.
Large product line w ill help t o

t arget various t ypes of fashion