Introduction of E-Businessof

Chaldal.com

Presented By:
Humyra Akter

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 CompanyBackground
• In 2013 Chaldal.com started their journey in November as an
online grocerystore.

• With over 4000 products and over a 500 brands in their

catalogue

• Chaldal’s use cloud based inventory system to maintain stock in 6

warehouses that are relatively about 5,000 to 7,000 square feet
each.

• It’s prices are about 1% to 2% lower than other stores and it gives
free home delivery within 1 hour for up to 200 taka purchase in
all overDhaka.
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 Ownership
• Chaldal was founded by Waseem Alim, Tejas
Viswanath, and Zia Ashraf in 2013. They
decided that groceries were the bestplace to
make a dent in e-commerce and started
Chaldal.

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 Product Portfolio
• Foods
• Home and Cleaning products
• Office Stationary
• Beauty and Health Care
• PetCare
• Home Appliances
• Baby Care Products

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 Mission andVision
• Motto: Savemoney, Savetime

• Mission: Their mission is to have aresourceful

stock of low priced qualityful product and
deliver it within 1 hour by your door step.

• Vision: The vision is to be the best onlineand

offline grocery store and earn customer
satisfaction.
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 E-Business model of Chaldal.com
• Chaldal.com is a virtual store which generate
revenue by sales of goods.
• It follows Business-to-Consumer model ( B2C)
model.

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 Drivers for Adaptation ofE-Business
• Cost efficiency
• Reduce cost for inventorymanagement
• Increasing speed with which goods can bedispatched

• Competitiveness:
• Providing product pricing less than the localgrocery
store.

• Convenience:
• Customer will savetime.
• Don’t have the risk of losing money for customer.
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Organogram of the CurrentManagement
System
Administrative Executive Operational
Level Level Level

Head of Assistantto Warehouse

Management Manager Supervisor

HRManager,
Customer
Manager Marketing
Manager Representative

Delivery Staffs

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Organogram of the CurrentManagement
System

Waseem Alim,CEO

ZiaAshraf,COO

Tejas
Viswanath,CTO

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 E-business Revenue Model
Value Proposition of Chaldal.com
• Free home delivery
• Have effective order tracking
• No hidden charge
• Easyreturn
• Easy to pay
• Communities
• Customer feedback
• Discounts

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 Revenue Model of Chaldal.com

• Chaldal.com follows Sales Based Revenue Model

which is Web Catalog RevenueModel.
• The web catalog revenue model isessentially an
electronic version of the traditional catalog-
based retail revenuemodel.

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 Market Segment of Chaldal.com

• The main marketing strategy for Chaldal.com has

remained as offering qualityful lower priced
products to customers workingin
• Higher class
• Middle classand
• Lower middle class the in the society witha
very busy life.

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 Marketplace structure ofChaldal.com

• The marketplace of Chaldal.comis

intermediaryoriented.
• The business model is established by them
runs a marketplace where consumer and
Chaldal.com can meet like the following
figure.

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 The following figures describe theway
Chaldal.com delivers the products toits
consumer
Chaldal.com
Producer Wholesaler Consumer
Warehouse

Chaldal.com
Producer Consumer
Warehouse

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 E-business Application Service
• Chaldal.com is users of data miningtechniques.

• When customer uses the Website, they collectand

store personal information which is given by customer
to provide a safe, efficient, smooth and customized
experience regarding each customers
taste.

• Mobile application ofChaldal.com is also available in

Google playstore

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16
 IT Use for E-Business Application and Its
Function
• Internet: It consists of the infrastructure of
network servers and communication links
between Chaldal.com that is used to hold and
transport information between theconsumers
PCsand webservers.
• Chaldal.com has web 2.0 technology.

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 Web Content Management

• They update the web page regarding the customers needfor any
product.

• Also add pictures of upcomingproducts.

• Recently they have added most popular products featuresat their

website

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E-Business Strategy of Chaldal.com
• E-Risk management and contingency planning
• Web site content
• Marketing planning
• E-Commerce planning
• Mobile phone application
• Collaboration

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 E-Channel Structure of Chaldal.com

• Chaldal.com follows the Pure PlayMethod, the

business which is having an electronic existence
only.
• The main channel for Chaldal.com is e-commerce
for selling, or commercialactivity conducted
via the Internet.
• But ithas plan to be the No: 1 offline retail
store.

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 SWOTAnalysis
Strengths
•High Quality Products
• Low inventory cost
•No delivery charges
•Good relationship with Suppliers
•Customization
•Closer working relationship with
customers.
Opportunities
•Expanding over Bangladesh
• Product extension,
•Strategic alliances
•Venture capitalists
•Everyday number of Internet users
is increasing in a rapid way.
Weakness
•Limited internet user
•Weak brand reorganization
•Sometimes the transportation cost
increases the product cost
•Less trust worthiness because of
the visual representation of
product
Threats
•Competitors go online
•Competitors offerings low price
•Any problem with the internet
system will slow down the system
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 Competitive Threats

• Price Competition: competitors my offerlow

price than Chaldal.com’soffering.
• Solution for pricecompetition
• New Competitors: New competitors with a
strong market offering can threaten to reduce
customer.
• Solution for NewCompetitors

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 Five IT security risks which can negative
impact the e-business
• DoS(Denial of Service) Attack
• Technical Failure
• Threat from the ActualHacker
• Database Threats
• Web Server Threats

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 How to protect against threats

• Set a good password policy

• Keep up to date with securitypatches
• Protect servers byfirewall
• Periodically check for security configurationand
settings
• Periodically check database system objects
against changes
• Implement role based access control

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 Suggestion for security management

• Train IT staff on information security: If your staff

doesn't know what database security is then all the tools and best
protection in the world won't help you much. Staff must be
trained and learn in order to get data base security
• Ask for specialized professionalservices:
Security companies specialized in database security with a proven
track record on data base research are far betterthat all-purpose
security companies.

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Thank You

26
Journey to Chaldal.com

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