Growing [Client Name]

with [Agency Name]

What [Agency] and Facebook can achieve for your business

FIRST NAME AND SURNAME

Insert agency logo
TITLE AND POSITION
AGENCY-ONLY SLIDE – PLEASE DELETE BEFORE PRESENTING DECK TO CLIENTS

How to use the Agency Pitch Deck

• The content provided is for use in direct client meetings
• Make sure that you customise the deck to showcase the unique strengths of your agency

2
Client meeting agenda

1 2 3 4
GROWING WITH [INSERT FACEBOOK FACEBOOK FULL FUNNEL MEASUREMENT AND TRACKING
AGENCY NAME] FAMILY OF APPS AND
SERVICES How to reach How to track and
Showcasing our customers and measure your
agency and Facebook family of drive business investments on
customer Success apps, including key results Facebook
Stories trends and market
insights

3
1 Why work with an agency?
Vertical knowledge

• •

• In our agency portfolio, we have a range of clients in

X vertical
• Based on our deep vertical knowledge, we can
provide benchmarks to inform your strategy
• We can also provide additional insights and vertical
data
VERTICAL TECHNOLOGY SERVICE ACCESS
KNOWLEDGE
 2 Why work with an agency?
Technology

• Our investments in technology [add specifics

for FMP or in house built as relevant] equip us
to provide industry-leading solutions to our
clients
• Elaborate on tools/features you have built/can
provide to clients
TECHNOLOGY

5
3 Why work with an agency?
Service

• [Insert Agency Name] will give you:

- Weekly reporting
- Deep dives into performance
- Audience analysis
- Additional services

SERVICE

6
 4 Why work with an agency?
Access

• As a Facebook-managed agency, we
provide:
- Early access to product releases
- In-depth analysis on vertical/industry
- Beta testing
- Conversion lift tests
ACCESS - Direct connection to the Facebook
team

7
 2

Facebook family of
apps and services
 People’s time and attention are on mobile
• 3 hours per day on mobile1
• 58% of digital time spent in apps2

Mobile discovery influences consumer

behaviour
• 74% of millennials take action after being
inspired by a post3
• 33% of shoppers research on mobile before
buying on desktop or offline4

1. "Average Time Spent per Day with Major Media by US Adults", eMarketer, April 2016
2. "The 2016 U.S. mobile app report", ComScore, September 2016
3. Instagram user survey, poll of 2,995 respondents in the US aged 18+, March-November 2015
4. Facebook IQ, "From One Screen to Five", in conjunction with Millward Brown Digital and Firefly Millward Brown (commissioned by Facebook IQ) US only, sample size (n = 500) and qualitative respondents (n = 31) 9
 To reach people on mobile, reach them where they
spend time
Messenger

1,000
2.2B+›20%800M
monthly active people1 monthly
time spent on mobile 3 active people2
1.3B
monthly active people4
6s%
additional
of great apps
reach
and mobile5
onwebsites

1. Facebook earnings, Q1 2018

2. Facebook and Instagram, September 2017
3. Based on Nielsen Mobile Netview, December 2015
4. Facebook, January 2018
10
5. US ComScore data, Media Metrix, June 2015
 3

Facebook full funnel

Full-funnel advertising solutions across the Facebook
family

Demand
Awareness Acquisition Transaction
generation

LOYALTY

12
Full-funnel advertising solutions across the Facebook
family

Awareness Demand Acquisition Acquisition Transaction

generation (Lead Generation) (Mobile App Installs)
4

Measurement &
tracking
Siloed measurement of these emerging channels leads to
missed results

TV Desktop Mobile In-app

GRP CTR CPM CPA

NO COMMON DENOMINATOR OR CONNECTIONS

BETWEEN CHANNELS FOR MEASUREMENT

15
 Focus on people
People-based
measurement
helps you Measure real outcomes
understand and
grow your
business, today Compare across channels
and tomorrow

16
Thank you