SUMMER INTERNSHIP

AT
MTNL

Submitted
By
Nikhil Parab
 Table of Contents
1. INTRODUCTION
2. OBJECTIVES OF TRAINING
3. SCOPE OF THE TRAINING
4. CONCLUSION
 A Snapshot Of MTNL
 Established In: 1st April, 1986
 Name: Mahanagar Telephone Nigam Ltd.
 Areas of Operation: Mumbai & Delhi.
 Products/Services: Landline, Mobile, Broadband,
IPTV 3G Jadoo Etc.
 Ownership type: Government Undertaking.
 Network: 45 million lines, 5000 towns with over 35
million telephone connections.
 Mission: “To remain market leaders in providing world
class telecom and IT related services and to become a
global player”
 My Job Profile

 Specialization: Marketing & Sales.

 Department: Sales.

 Shift Timing: 11 PM to 5 PM.

 Mentor/Name: Mr.Kundan Kumar.

 Duration: From 1st May-- 30th June .

 Activity Undertaken : Involved in Designing

of Survey questionnaire, Sales Promotions,

College Database, Monitoring Customer
Centers, Demo of MTNL 3G Jadoo etc.
 OBJECTIVES OF TRAINING
• Understanding the work pattern of the sales team at
MTNL.
• It helped me in improving my skills which included
negotiation skills, communication skills, problems solving
attitude, patience, public speaking etc.
• It helped in knowing what steps the marketing and the
sales team take in order to increase the sales of the
company, any new launch, how new products or schemes
are launched.
• How the operations take place at telephone exchanges.
• What is 3G technology and how it is different from 2G.
 Scope Of The Training

 The Training was divided mainly into two parts viz survey
and sales.
 Initially in the first two weeks of May we were designing the
sample questionnaires in order to do the survey.
 Then in the later half of the training we were suppose to get
the information like generating permission from colleges,
malls for sales promotion in their campus.
 Also i actively participated in the sales promotion at Sion
Hospital, Khalsa college were more than 150 cards were
sold.
 I was also asked to monitor few of the telephone exchanges
in mumbai to know what are the loopholes and was asked to
report daily about the same it included Sion, Chembur,
Ghatkopar, Vashi exchange.
 Scope Of Training
 Also helped sales team by giving them
new ideas that will increase and improve
the sale of MTNL products.
 Also submitted the Survey report in the
form of excel sheet.
 SWOT ANALYSIS
STRENGTHS-
 MTNL is one of the NAVRATNA companies.
 The company enjoys large consumer base in NEW DELHI.
 Being a Govt. company , it enjoys a strong reliability among users.
 High on cash.
WEAKNESSES-
 Poor marketing
 Slow on implementation
 It does not provide good network.
 Bureaucratic organizational structure
OPPORTUNITIES-
 There is a strong growth in telecom industry.
 It can provide value added services i.e., e-banking, e- reservation etc.
 It can cover others metros ( Bangalore and Kolkata) of India.
THREATS-
 Private players in telecom industry.
 Competitors regularly come up with new attractive call rates, tariff
vouchers and value added services.
 Competitors continuously improving their distribution channel.
 Conclusion
 The Internship helped me to know how
MTNL as an organization works.
 How a Government organization works.
 How to interact with Customers while
solving their problems.
 How to market and sale a particular
product.
 All in all will like to thank my seniors to
give me this opportunity which will help
me in my future journey.