ADVANTAGES AND

DISADVANTAGES OF
QUALITATIVE RESEARCH
Unit 2 Qualitative Research
Lesson 3 Advantages (strengths) and Disadvantages
(weaknesses) of Qualitative Research
 Case
Study

RECALL: Historical Phenome

Analysis nology
Qualitative
Research

Content
and Ethnography
Discourse
Analysis
Directions: Write CORRECT if the statement is correct, INCORRECT if not.

1. Phenomenology is the examination of primary documents to make you

understand the connection of past event to the present time.
2. Ethnography is the study of a particular cultural group to get a clear
understanding of its organizational set – up, internal operation and
lifestyle.
3. Content and Discourse Analysis, a study of language structure used in a
medium of communication to discover effects in the society.
4. Case Study involves a short time study of a person, group, organization,
or situation.
5. Historical Analysis refers to the study of how people find their
experiences meaningful.
 Advantages and Disadvantages
of Qualitative Research

1. Enumerate the strengths and weaknesses of

qualitative research;
2. Explain the strengths and weaknesses of
qualitative research; and
3. Describe the kinds of qualitative research.
KEYWORDS:
1. Subjectivity – based on feeling or opinions rather than facts.
2. Yield – to produce or to provide.
3. Validity – fair and reasonable.
4. Reliability – the extent to which experiment, test, or measuring
procedure yields the same result on repeated trials.
5. Advantage – a good desirable quality or feature.
6. Disadvantage – a bad or undesirable quality or feature.
It is a way of understanding
and interpreting social
interactions.
It is instrumental for positive societal changes.
It is time consuming.
It promotes full understanding of
human behaviour or personality
traits in their natural setting.
It involves a lot of researcher’s
subjectivity in data analysis.
It increase researcher’s interest in the study.
Its open-ended questions yield “data
overload” that requires long-time
analysis.
It is hard to know the validity or
reliability of the data.
It offers multiple ways of acquiring
and examining knowledge about
something.
 It adopts a naturalistic approach to its
subject matter, which means that those
involve in the research understand things
based on what they find meaningful.
 ADVANTAGES OF
QUALITATIVE RESEARCH
1. It adopts a naturalistic approach to its subject matter, which means that
those involve in the research understand things based on what they find
meaningful.
2. It promotes full understanding of human behaviour or personality traits
in their natural setting.
3. It is instrumental for positive societal changes
4. It demands the researcher’s careful and attentive stand towards
peoples’ world views.
5. It is a way of understanding and interpreting social interactions.
6. It increase researcher’s interest in the study.
7. It offers multiple ways of acquiring and examining knowledge about
something.
 DISADVANTAGE OF
QUALITATIVE RESEARCH
1. It involves a lot of researcher’s subjectivity in data analysis.
2. It is hard to know the validity or reliability of the data.
3. Its open-ended questions yield “data overload” that requires
long-time analysis.
4. It is time consuming
5. It involves several processes, which results greatly depend
on the researchers’ views or interpretations.
ASSESSMENT:
Answer the following questions:
1. What comes to your mind the moment you hear qualitative
research?
2. Given the chance to research? Would you right away choose
qualitative research? Give reasons for your answers.
3. If you will do a qualitative research about the area in which
your house is situated, what could be your research problem or
topic?
ASSIGNMENT:
What are the types of research
according to purpose of the
research?