PERCEPTION

PERCEPTION
FACTORS
1. Perceiver 2. Target 3. Situation
PERCEIVER
Person who perceives the target

1. His past experiences

2. His needs or motives
3. His personality
4. His values and attitudes
TARGET
Person, event, or object that is perceived

1. Contrast
2. Intensity
3. Figure-ground separation
4. Size
5. Motion
6. Repetition or novelty
SITUATION
Surrounding environment

1. Time
2. Work-setting
3. Social-setting