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Submitted By

Niaz Ahmed
Murad Sulamen
Taha Yaseen
Asad Mazher

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 1


PRESENTATION 2009

Understanding Business
Communication in
Today’s Workplace

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 2


Stakeholder
Stakeholder Problem
Problem Decision
Decision
Response
Response Solving
Solving Making
Making

Professional
Professional Effective
Effective Productivity
Productivity
Image
Image Communication
Communication

Promotional
Promotional Business
Business Work
Work Flow
Flow
Materials
Materials Relationships
Relationships

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 3


Today’s Dynamic
Workplace

Advances in Globalization
Technology and Diversity

The Age of Team-Based


Information Organizations

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 4


The Communication
Process
Step 1 Feedback also needs to be Step 6
encoded, transmitted, and decoded
Sender Receiver
Has An Idea Sends Feedback

Step 2 Step 3 Step 4 Step 5


Channel
Sender Sender Receiver Receiver
Encodes Idea Transmits Message Gets Message Decodes Message

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 5


Building Business
Communication Skills

Ethical
Ethical Audience-Centered
Audience-Centered
Considerations
Considerations Approach
Approach

Intercultural
Intercultural Workplace
Workplace Communication
Communication
Sensitivity
Sensitivity Sensitivity
Sensitivity Technology
Technology

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 6


Committing to Ethical
Communication

Unethical
Unethical Practices
Practices

Selective
Selective Misinterpreting
Misinterpreting Distorting
Distorting
Plagiarism
Plagiarism Misquoting
Misquoting Numbers
Numbers Visuals
Visuals

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 7


Recognizing Ethical
Choices
Ethical Dilemma Ethical Lapse

Stakeholders Business Pressures

Conflicting Loyalties Illegal Choices

Difficult Tradeoffs Unethical Choices

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 8


Making Ethical Choices
Individual
Individual Corporate
Corporate
Employees
Employees Code of Ethics Management
Management

Policies and Structures

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 9


Audience-Centered
Approach
Focus on Audience

Be Respectful

Observe Etiquette

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 10


Improving Intercultural
Sensitivity
Symbols Attitudes

Culture Is A Shared System

Thought Patterns
Values Norms
Behaviors

Communication
Beliefs Expectations

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 11


Cultural Differences

Contextual
Issues

Legal and
Ethical Issues

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 12


Cultural Differences

Social Customs

Nonverbal
Communication

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 13


Cultural Context
High High
Context Decision Making Practices Context

Problem Solving Techniques

Low Negotiating Styles Low


Context Context

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 14


Legal and Ethical
Behavior
Seek Mutual Ground

Withhold Judgment

Respect Differences

Send Honest Messages


© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 15
Social Values and
Customs
Work and Success

Roles and Status

Use of Manners

Concept of Time
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 16
Nonverbal
Communication

Gestures

Style of Dress

Facial Expressions
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 17
Negative Cultural
Attitudes

Ethnocentrism
Ethnocentrism

Xenophobia
Xenophobia

Stereotyping
Stereotyping
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 18
Overcoming
Ethnocentrism
Cultural Pluralism

Avoid Assumptions

Avoid Judgments

Acknowledge Distinctions

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 19


Written Intercultural
Skills
Use Plain English

Strive for Clarity

Use Proper Addresses

Cite Numbers Carefully


© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 20
Written Intercultural
Skills
Strive for Brevity

Use Transitions

Avoid Slang and Idioms

Keep Paragraphs Short


© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 21
Oral Intercultural Skills

Minimize “Noise”

Obtain Feedback

Speak Slowly

Clarify Intent
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 22
Oral Intercultural Skills

Don’t Patronize

Use Accurate Language

Learn Foreign Phrases

Listen Carefully
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 23
Oral Intercultural Skills

Adapt Your Style

Confirm Understanding

Clarify the Next Step

Watch Body Language


© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 24
Improving
Workplace Sensitivity
Assume Differences

Take Responsibility

Withhold Judgment

Show Respect

Practice Empathy
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 25
Improving
Workplace Sensitivity
Tolerate Ambiguity

Look Past the Surface

Be Patient and Persistent

Admit Cultural Biases

Stay Flexible
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 26
Improving
Workplace Sensitivity
Seek Common Ground

Send Clear Messages

Deal with the Individual

Learn When to Be Direct

Observe and Learn


© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 27
Communication
Technology
Voice Technologies

Virtual Agents

Mobile Communication

Networking Advances
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 28
Using Technological
Tools
Internet

Maintain Perspective

Voice Mail
E-mail

Boost Productivity

Reconnect with People


Mobile Computing
© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 29
Reviewing Key Points

• Effective communication

• Today’s dynamic workplace

• The communication process

• Business communication skills

© Prentice Hall, 2007 Business Communication Essentials, 3e Chapter 1 - 30

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