AUTOMOTIVE INDUSTRY

OF CANADA
 The Canadian Automotive Industry
The Canadian automotive industry produces
light duty vehicles — cars, vans, pickup trucks;

heavy duty vehicles - trucks, transit buses, school buses,military vehicles;

a wide range of parts, components, and systems used in vehicles of this

nature.

The Canadian automotive industry is: 

• Integrated into NAFTA(North American Free Trade Agreement)
• Globally competitive
• The eighth largest in the world with positive trade balance
• A major contributor to the Canadian economy, employing over half a million people
 List of Major Automobile Companies of
Canada
• Toyota manufacturing motors Canada(TMMC)
• General Motors of Canada Limited(GMCL)
• Honda Canada Inc.(HCI)
• ZENN Motor Company
• Toyota Canada Inc.(TCI)
• Ford Motor company of Canada(FMCC)
 Cont..
• Mazda Canada Corp. (MCC)
• Hyundai Auto Canada Corp.(HACC)
 COMPARISON

HONDA CIVIC MAZDA 3 TOYOTA COROLLA

MSRP 15455-23455 15345-22145 15450-18960

CITY MPG 21-26 21-25 22-26

HIGHWAY 29-36 29-33 30-35

MPG

ENGINE INLINE-4 INLINE-4 INLINE-4

Why HONDA CIVIC was leading ???
• First reason is that HONDA CIVIC was the 1st
car in Canada, which was very efficient and
not very expensive.
• So Honda has the first mover advantage over
there.
• Honda beats others on the basis of its
technology and innovation ie after every 2-3
years they came up with new product.
 BUT NOW…….
• In Canada, there is a battle between Mazda 3
and Honda Civic concerning the highest selling
car.
• The latest report indicated that the Mazda 3‘s
5,436 units sold in April outdid the Civic by
135, and through the end of last month the
Zoom-Zoom ride leads the Honda by just 21
units.
 What Mazda Did????
• Channel conflict is usually an issue for manufacturers as
intermediaries like distributors, and resellers shield
manufacturers from directly reaching end consumers
• Mazda took an innovative approach to solve channel
conflict by transforming their business model by providing
individual dealers with a co-branded e-commerce site that
sells OEM accessories to consumers. The solution allows
Mazda to “touch” the end consumer directly while
enabling dealers to leverage Mazda accessories catalogue
and IT infrastructure. It’s a win-win situation! This was a
perfect example of B2B2C
 Action items
(1) Brand-related:
• Strengthen the product line-up by introducing products that
reflect the voice of the customer. Improve customer
satisfaction at all touch points.
• Accelerate development of next-generation dealerships that
are consistent with Mazda’s brand strategy. Improve sales
productivity at exclusive dealers.
• Strengthen marketing initiatives to deepen relationships with
Mazda’s younger customer base.
• Work toward gaining 100 percent control of distributors in
the United States and Canada.
2) Products and Technology:
• Over the course of four years, increase R&D
investment by 30 percent as well as raise capital
investment expenditures by 50 percent compared to
the last four years.

• With evolved Zoom-Zoom attributes, accelerate the

development of next-generation technology for
further business growth after 2011.

• Enhance Mazda’s business structure through an

evolution of current key model line-ups and by
promoting a new business model.
• They have also made their dealerships a
destination. Not only can you "price shop" on their
Internet terminals, you can spend time in their new
central cafe and entertainment zones. These also
tend to bring the customer back for post-sale
service needs (another profit center).
• Besides, if the service customer is "waiting" in a
cafe surrounded by new cars...what might happen?

Does it work? ??????

• Mazda reports that at the showrooms that
have been revamped they are seeing a 32%
jump in sales and a doubling of profits
compared to the dealerships still doing it the
“old way”
 Toyota manufacturing motors Canada(TMMC)

• Toyota Motor Manufacturing Canada (TMMC)

owns and operates 3 automotive assembly
plants in Southern Ontario. A Toyota
Corolla/Matrix plant and a Lexus plant are
located in Cambridge, Ontario. Another Toyota
RAV4 plant is located in nearby Woodstock,
Ontario.
• Products:
• 4-Door Corolla Sedan
• Matrix
• Lexus RX 350
• RAV4
 General Motors of Canada Limited(GMCL)

• Headquartered in Oshawa, Ontario, General Motors of

Canada Limited (GMCL) employs over 9,000 people across
the country and is a recognized leader in green
manufacturing.
• GMCL markets the full range of fuel-efficient
• Chevrolet
• Buick
• GMC and Cadillac vehicles and related services through
Canada's largest automotive dealer network, which employs
over 23,000 people dedicated to delivering a top customer
experience.
 Vehicles of GMCL
• Buick
• Cadillac
• Chevrolet
• GMC
• Hummer
• Pontiac
 CHEVROLET
BUICK

PONTIAC

CADILLAC
HUMMER
 Mazda Canada Inc.
• Mazda Canada Inc. is the distributor of Mazda
vehicles in Canada. The company is a
subsidiary of Mazda Motor Corporation of
Hiroshima, Japan and was established in 1968.
• Mazda Canada's head office is located in
Richmond Hill, Ontario
 Products Of Mazda
• Mazda 2
• Mazda 3
• Mazda 5
• Mazda 6
• CX 7
• CX 9
• MX 5
• RX8
 Honda Canada Inc.(HCI)

• Honda Canada Inc. is the Canadian division of

the Honda Motor Company. Founded in 1969,
Honda has been building cars in Canada since
1986. The head office is in Toronto, Ontario
 Vehicles

• Currently produced
• Honda Civic
• Acura CSX
• Acura MDX
• Previously produced
• Honda Pilot (production moved to Honda Manufacturing of Alabama)
• Honda Odyssey (production moved to Honda Manufacturing of
Alabama)
• Honda Ridgeline (production moved to Honda Manufacturing of
Alabama)
• Acura EL
 ZENN Motor Company
• ZENN Motor Company (stock symbol ZNNMF),
ZENN is an initialism for Zero Emissions No
Noise, is a Canadian-based company that
previously developed small lead-acid
electric vehicles that were suitable for the
neighborhood electric vehicle (NEV) market.
Currently, their focus is to capitalize on the
ownership and rights to EEStor capacitor
technology.
 Ford motor company of Canada(FMCC)

• Cars-
• Mustang
• Fiesta
• Focus
• Fusion
• Taurus
• Mustang Shelby GT 500
• Trucks-
• Ranger
• F-150
• F-150 SVT raptor
• Super duty
• Explorer sport trac
• E-series
• SUVs and Crossovers-
• Escape
• Edge
• Flex
• Explorer sport trac
• Explorer
• Expedition

• Commercial-
• F-150
• Super duty
• Super duty chassis cab
• Medium duty
• E-series
• Transit connect

• Future vehicles-
• 2012 focus
• 2011 edge
• 2011 explorer
• 2011 F-150