Introduction

DATA ANALYTICS TOOLS FOR BUSINESSES

Outline

 Introduction to Big Data and Data Analytics

 Definition
 Knowledge Discovery through Pattern
 Example: Data Analytics in Businesses
 Introduction to Data Analytics Tools
 Rapidminer
 Orange
 Python
 SCBD Lab Researches by Our Assistants
Mr Sharaat’s Points of Talk

 Vast Data
 Data Analytics
 Prediction
 Fraud
 Churn
 Marketing
 Detection
What is BIG DATA
Big Data

 extremely large data sets that may be analyzed computationally to

reveal patterns, trends, and associations, especially relating to
human behavior and interactions (Google Dictionary)
 a term used to refer to the study and applications of data sets that
are so big and complex that traditional data-processing application
software are inadequate to deal with them (Wikipedia)
 Image
Text
Sound
Transactions Data Data Warehouse
Operation Data Documents
IoT (Sensors) Data
Structured Data
Unstructured Data
Our interest in BIG DATA
Our Interest

 VISUALIZATION
 PATTERN
Insight

Insight Knowledge
Insight
Big Data Visualization
Data Analytics
Data Analytics
=
Data Analysis
+
Statistics
+
Informatics
Data Analytics
Based on aforementioned definitions,
we can conclude that Data Analytics
includes:
• Data engineering
• Scientific Method
• Math
• Statistics

Data Engineering may includes:

• Data Gathering
• Data Mining
• Data Transformation
• Data Cleansing
• etc.

Ref: many sources

Source: https://towardsdatascience.com/machine-learning-types-2-c1291d4f04b1
 The ultimate goal of data science as improving decision
making quality, as this generally is of direct interest to business
Why is big data analytics important
to organizations?

https://www.sas.com/en_id/insights/analytics/big-data-analytics.html
Knowledge Discovery
trough Pattern
Pattern

 A pattern is a discernible regularity in the world or in a manmade

design. As such, the elements of a pattern repeat in a predictable
manner. (Wikipedia)
 Data Movement
 Correlation
FINDING PATTERN / INSIGHT
FINDING PATTERN / INSIGHT
FINDING PATTERN / INSIGHT
FINDING PATTERN / INSIGHT
Why Pattern Recognition is
important
1. Predictions
2. Relationships and generalizations (incl. Mathematical models)
3. Identification
4. A sense of order in what might otherwise appear chaotic
5. Educated guesses (hypothesis in science)
6. Mental skills development
7. Basis for problem solving skills (eg. Algebra)
8. Knowledge Transfer
9. Clear insight into the natural world
Tools
Data Analytics Tools
Best Data Analytics Tools by
KDnuggets
 RapidMiner is a data
science software
platform developed
by the company of
the same name that
provides an integrated
environment for data
preparation, machine
learning, deep
learning, text mining,
and predictive
analytics. Wikipedia
 Orange is a powerful
platform to perform
data analysis and
visualization, see data
flow and become
more productive. It
provides a clean,
open source platform
and the possibility to
add further
functionality for all
fields of science."
 Python is an interpreted
high-level programming
language for general-
purpose programming.
Created by Guido van
Rossum and first released
in 1991, Python has a
design philosophy that
emphasizes code
readability, notably using
significant
whitespace. Wikipedia
CRISP-DM

 Cross-industry standard
process for data mining

Modelling
It is a set of data, statistics, and patterns that can be
applied to new data to generate predictions and make
inferences about relationships.(Microsoft)

sailotech.com
Learning Curve: All Features