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Models of

Communication
Liliana Valdés
MODELS OF COMMUNICATION

1. Aristotle Model (300 B.C)


2. Laswell Model (1948)
3. Shannon and Weaver Model
( 1949)
4. Schramm’s Model (1954)
5. David Berlo Model (1960)
6. Frank Dance Helical Model (1967)
Aristotle Model of
Communication
Aristotle Model of Communication

These models represents


communication as an orator to a large
audience.

Speaker plays an important role in


communication.
Six Things to Remember to be a
Good Orator

Content
Manner of Delivery
Pathos(Emotion)
Logos (Reason)
Ethos (Credible)
Arguments
Exercise:
• Liliana gave brave speech to his soldiers in
the war field to defeat Persian Empire.

Speach Audience Effect


Speaker
Occasion
HAROLD LASSWELL COMMUNICATION
MODEL
 “ Who says what in which channel
to whom with what effect?”

 The use of medium is very crucial in


this model. (Examples are radio,
Television and other gadgets).
The Shannon-Weaver
Mathematical Model, 1949
Shannon and Weaver Model

This model is focused of


information theory; The
Transmission and Reception of
message.

Transmitter and Receiver - used by


the sender and receiver during the
act of communication.
Shannon and Weaver Model

Noise maybe in:

1. Static Sources (Example: Solar Flares.)

2. Unusual weather conditions.

3. Electronic Equipment that interferes with the


signal.

4. Environmental Phenomena
Willbur Schramm Communication Model
Willbur Schramm Communication Model

• “If there is no commonality in the


sender and receiver field of experience.
Then, communication does not takes
place”
Willbur Schramm Communication Model
Willbur Schramm Communication Model

• In this model, Communication


becomes a continuous process
of message and feedback.

• It allows interaction.
David Berlo Communication Model ( A Model of The
Ingredients of Communication)
David Berlo Communication Model ( A Model of The
Ingredients of Communication)

• The model identifies the controlling


factors for the major elements of
communication ( Source, Message,
Channel and Receiver)
Frank Dance Communication
Model
Frank Dance Communication Model

• Communication evolves from the very first


day (origin) until the existing moment.
• Communication is largely dependent on its
past.
• Concept of time.
• Communication process is the product of
what we learnt.
Frank Dance Communication Model

Current Day
(Communication
Continues with
modification)

Communication
depends on past
activities

Child (Day1)
Communication envolves.
Then, the
communication
Continues
THANKS

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