DPB2012 – ENTREPRENEURSHIP

Pelajar Matrix No.

Mohd Farhan Syazwan Bin Dzulkarnain 08DKM18S1010
Mohamad Noor Ekmal Bin Samnudin

Pensyarah :
Introduction
Agoda is one of the world’s fastest
growing online travel booking platforms.
From its beginnings as an e-commerce
start-up based in Singapore in 2005,
Agoda has grown to offer a global
network of 2 million properties in more
than 200 countries and territories
worldwide. It provides travelers with easy
access to a wide choice of luxury and
V company's name comes from "air mattress
S
budget hotels, apartments, homes, and
villas to suit all budgets and travel
occasions.
Headquartered in Singapore, Agoda is
part of Booking Holdings (Nasdaq: BKNG)
and employs more than 4,000 staff in more
than 30 countries. Agoda.com and the
Agoda mobile app are available in 38
languages
Airbnb: An Overview
Airbnb is an online marketplace that connects
people who want to rent out their homes with
people who are looking for accommodations in
that locale. It currently covers more than 81,000
cities and 191 countries worldwide. The
B&B.”
For hosts, participating in Airbnb is a way to earn
some income from their property, but with the
risk that the guest might do damage to it. For
guests, the advantage can be relatively
inexpensive accommodations, but with the risk
that the property won't be as appealing as the
listing made it seem.
Product Offer

Agoda® Book Now

Exclusive Hotel Daily-Deals 80% Off
Special Offers & Huge Discounts!

Hotels
Best Price Guarantee. Up To 80% Off
Book Now with Agoda & Pay Later

24/7 Customer Support

Real-time support in local language
Contact us today!

Vacation Rentals
Not just hotels, apartments & more!
Search for your ideal
accommodation
Product Offer
1) Community Center
three core principles:
- Help hosts communicate with other hosts
- Help hosts to find relevant information, fast.
- Ensure that all questions are heard by the Airbnb team.
2) Airbnb Dynamic Pricing
Pro Tip from LearnAirbnb:
We’ve consistently heard from hosts all over the world
that the Airbnb’s built in pricing tends to under price their
listings. Not too surprising considering their platform may
be optimizing the pricing to increase the overall total
number of bookings, rather than to maximize the profits
of any particular listing. To get profit optimized dynamic
pricing, we’d recommend you
check out Wheelhouse.
3) The Listing Toolkit
Aimed at new hosts, the Listing Toolkit will provide examples of real-life best practices and
provide newbies with resources for hosting. This is not just your basic information on how to
host – we have been promised that the team are “rewriting the book on hospitality”.
The toolkit has been released today in English and French – with other languages being
rolled out from early next year.
4) Host Mentors Program
Along with the Listing Toolkit, Airbnb today announced their Host Mentors program. This
promises a playbook of what to do – passed on, one-on-one, from experienced hosts.
The program will match a mentor with a new host – connecting the two over email, for 30
days of email support. The role of mentor is to make sure there are no “silly” or “small”
questions left on the table. For Every 10 mentorships completed, Airbnb will credit the
mentor with $250 travel credit so that they can experience the platform as a guest.
5) Changes to Booking Requests
The product team today announced that they will require guests to upload a photo of their
face (and their software verifies it is a face!), attached to each booking request. Potential
guests will also be shown the house rules in a pop-up before booking, to ensure that they
are read and understood.
The strength and
weakness
The Strength of Airbnb
- Wide Selection
- Free Listings
- Hosts Can Set Their Own Price
- Customizable Searches
- Additional Services
- Protections for Guests and Hosts
The Weakness of Airbnb
- What You See May Not Be What You Get
- Potential Damage
- Added Fees
- Taxes
- It Isn't Legal Everywhere
The Strength of Agoda
- Wide Selection for booking
- Free listing
- Cuztomizable searches
The Weakness of Agoda
- Cannot rent or plan transport in package
- Taxes
- Upfront money for booking
- Potential Damage
- What you see may not be what you get
Target
Market
The Travelers who would like to experience personalized traveling and enjoy local
live style.

Hosts
Meet new people
Contribute to others - Business Traveler
Care about sharing economy, sustainability - Leisure Traveler
Earn money - Group Traveler
Maslow’s Hierarchy of Needs
Disrupted traditional industry by introducing digital solution - Corporate
Succeeded in building trust in digital world by being transparent and by - Family
personalizing traveling experience
Helped in boosting economy for middle class
Consumer attitudes are different towards technology evolution.

Traveler
Marketing mix:
Product -introduce special tours (helicopter ride, rafting, sky diving, bungy jumping)
Price - offer different prices for the tour events, depending on number of people
Promotion - promote the new product as safe and adventurous on you tube and
social media
Place - expand into new countries.
Strateg
y