GUIDELINES FOR PREPARATION OF

CASE STUDY PAPER

GUIDELINES FOR PREPARATION OF CASE STUDY PAPER

 PGDM students in Fourth Semester are required to carry out a study

 On any real corporate problem of an Indian Company and…
 Prepare a case study paper on the same
GUIDELINES FOR PREPARATION OF CASE STUDY PAPER

 Select a case topic relevant to theory and practice of management.

 Student has choice of selecting the problem(s) for the case study of an Indian
company.
 The topic of case study should be in line with specialization area.
 Student has to ensure that the case selected for detailed study is about real
corporate situation, problem or conflict area….
 If necessary, the name of the organization, product name(s), brands and
trademarks may be masked to maintain confidentiality.
GUIDELINES FOR PREPARATION OF CASE STUDY PAPER

 Data and information is to be collected through personal interactions, desk

research and so on.
 The outcome of the detailed work done is reflected in the case study paper…
 Case study paper in structured format is to be submitted to the institute in
soft copy and two hard copies.
 Components of Case Study
 1.Title Page
 2.Declaration
 3.Table of Contents
 4.Executive Summary
 5.Introduction
 6.Overview
 7.Organization / History
 8.Analysis
 9.Status
 10.Case Solution
 11.Annexures
 12.Layout of the Case study Paper
 13.Style for References
 Components of Case Study

1.Title Page

The title page will contain the following :-

 Title of the case study,
 Name of the student,
 Institute Name and …
 Submission Date
 2.Declaration

Student has to give the following signed statement:-

 This case study paper has been entirely prepared by me and does not involve
plagiarism…
 It is my own work and has not already been published or submitted
elsewhere.
 3.Table of Contents

 The table of content will have details of section and page numbers.
 4.Executive Summary

 This section presents a synopsis of the case on hand.

 This allows readers to get a quick understanding of the case…
 Executive summary is limited to 250 - 300 words.
 5.Introduction

 Provides introduction to the case.

 It may include problem definition and….
 It may also include limitations of the case study.
 6.Overview

 In this section the student presents the case scenario and provides details
about
 The scenario,
 The organization,
 The players including management, employees, customers, channel partners,
consultants and vendors.
 The overview can also cover relevant technical or theoretical issues
encountered.
 Overview may present data and information…
 If the length of data and information is large in volume, it could be
presented in an annexure.
 7.Organization / History

 In this section student presents details about

 The organization,
 The industry vertical,
 Relevant historical background for the case,
 Past and present business performance,
 Issues and concerns,
 Conflicts and Challenges….
 There are separate sections to present problems and decision alternatives.
 8.Analysis

 In this section student presents methods deployed for analysis and results of the
analysis that was carried out during preparation of the case study.
 (i) BCG Matrix, GE Matrix, Ansoff’s Model
 (ii) Porter’s 5 Force Model,
 (iii) Blue Ocean Strategy,
 (iv) Product Life Cycle,
 (v) Brand Equity,
 (vi) Brand Extension,
 (vii) STP,
 (viii) New Product Development,
 8.Analysis

 (ix) Product Line Extension Strategy,

 (x) Diversification Strategy,
 (xi) Pricing Strategies: Cost Based Pricing strategy, Value Based Pricing
strategy, Premium Product Pricing strategy,
 (xii) Differentiation Strategy for gaining long term sustainability in business,
 (xiii) Reverse Innovation Strategy,
 (xiv) Country of Origin Strategy,
 (xv) Merger & Acquisition,
 9.Status

 The status section focuses on presenting the present status with few
questions and problems associated with the case.
 At times, individuals’ quotes or statements are included as to what was done
to mitigate the problem.
 This section often defines one or more problems that need to be resolved and
the constraints to be considered.
 For example, student will describe a problem and ask the question “what
next?”
 Problem statement can lead to recommending a solution or prepare a
report…
 The student in this section can also ask “what went wrong?” and how it could
have been avoided.
 10.Case Solution

 In this section the student presents decision alternatives and rationale of

selecting the “best fit” solution considering the operational constraints…
 This section does not include the final solution.
 11.Annexures

 Additional relevant material, volumes of data and information are typically

presented as annexures.
 Annexures include exhibits, tables, graphs, image etc.
 Student must duly acknowledge source of all exhibits and annexures.
 If student has prepared the annexure by collating information from various
sources, the source is to be mentioned as self-compiled.
 12.Layout of the Case study Paper

 The Case study paper is to be submitted on A4 size format

 With 1.5 inch margin on left hand and 1 inch margin on other three sides.
 The text should be in Times New Roman 12 font size
 With heading in 16 font size
 Line spacing should be1.5
 Each section should start on a new page…
 Give References serial numbers and give details in footnotes.
 13.Style for References

 Books: Author/s, Book Title, Year, Edition, Publisher, ISBN

 Periodicals: The author/s name, year of publication, title of the article,
journal name, volume and number, and the page numbers
 Electronic: Author’s name (if available), year of publication or periodical/
newspaper’s name or the organization’s name as author followed by full title
of the document; the browser link and the date the document was accessed.
 Student may include Bibliography as Annexure.
_______________________________
 Examples of Cases

Marketing Specialization
 CASE-9: Who will Buy XYLO - Mahindra and Mahindra Automotive Sector.
 CASE-17: Oreo In India-Launching and Establishing a Global Brand in India
Using Integrated Marketing Communications Effectively.
 CASE-23: Unilever: Working Beyond the Horizon.
 Case study on Lifebuoy extending PLC
IB Specialization
 CASE-10: Kellogg’s Cornflakes in India: Finding a Platform that Connects.
 CASE-11: Nivea – Managing the Legacy Brand.