MUNCHKIN CHOCO

DELUXE
 I. INTRODUCTION

A. BUSINESS

Munchkin Choco Deluxe is selling munchkin that has a choco, milk, vanilla but less sugar and it will
helps to your body to boost your appetite. That’s why we make this kind of delicious dessert product and also,
anyone can eat this kind of product.

The entrepreneur came up with this idea considering the target customer, which is the students, non-
teaching, and teaching staffs. The product offered by Munckin Choco Deluxe is suitable for everyone because
it is affordable and tasty.

B. BUSINESS GOALS

VISION

Munchkin Choco Deluxe Company is a kind of company which gives affordable nd delicious munchkins.
The company will make sure that the customers will never regret buying this product.
MISSION

The Munchkin Choco Deluxe company is committed to the following:

a. To be able to make the company succesfull

b. To be able to export the business to the other countries
c. Make the company part of the top list of the successful companies

Objectives:

The following are the objectives of Munchkin choco Deluxe:

1. To have a wonderful advertisement that will not easily forget of the respective customers.
2. To be a top quality product of service offered; and
3. To make a top creatie name of product.
 OBJECTIVE KEY RESULT
1. 1a. Top ratings in the food company

1b. Saleable and earning of the company

2. 2a. Have a loyal customers of the product

2b. Increased numbers of the customers

2c. Have a good feedback

3. 3a. Fast getting relationship with the

customers

3b. The market strategy that will result

growth
P.TARGET PERFORMANCE INDICATOR

2018(now) 2019 2024

Key Results Area
1a 2 5
1b 1.5m 10m 63m
2a 3 out of 10 5 out of 10 9 out of 10
2b 100% 25% 75%
2c 15% 45% 83%
3a 13% 36% 87%
3b 8.5% 43% 89%
 II. EXCECUTIVE SUMMARY

The Munchkin Choco Deluxe is a start-up food manufacturer and seller located in Sto. Niño National High
School. It expect the variety interest of the students or people. This entrepreneur plans to make a sale opportunity in
the community due to the entrepreneurial businessman or community leader to rise the active community.

The Munchkin Choco Deluxe aims for the fair price to suffice the amount income of the manufacturer and
seller in the said community.

III. BUSINESS PROPONENTS

KENNETH JUMAWAN
(Owner)
• To manage the business
• To monitor the cash flow, income and profit
• Maintaining te good quality services and products offered

KRIS VINCENT S. ARIAS

(Supervisor)
• To control the employee
• Monitoring the stability and compliance in the law
 DANILO SANGO III
(Assistant Manager)
• Helping the supervisor in monitoring the business
• Handling the work performance of the workers

CAMILLE CADALO
(Customer Service)
• Giving the outmost care for the customers
• Attending customers needs and concerns

IV. THE TARGET CUSTOMER

The Munchkin Choco Deluxe target customers are the teachers, students, faculty staffs, admins and
construction workers of Sto. Niño National High School. The business ensures the quality, sustainability, and
affordability of the products to delight the buyer or customers. The product offered are Munchkin Choco Deluxe
with Choco, vanilla, milk, with flavorings and etc. This product will can make the customer happy or enjoy while
eating. This product is known to all people especially to those customers who loves to eat sweets. The food
presented can easily catch the attention of the customers.
 V. The Market, Market Justification based on the industry Dynamics and the Macro size, Potential and
realistic share of the market.

MARKET DEMAND AND SUPPLY

The Munchkin Choco Deluxe with sell their products in the canteen on each of the room by curriculum of Sto.
Niño National High School. The said school has more than 1,200 students and the staffs aren’t included. The
expected numbers of customer are in 750. Given the fact those are company cannot provide all the expected
customers because of the following circumstances:

a. Allocated Money

The large number of customers is a big opportunity for the company is only starting the resource and fund is
only limited.

b. Competitors

The main competitor of the company is the canteen itself and those students that selling snacks. It is because
of the various products or food that they offer to the students and staffs. The produced food is also limited because
of the different competitors presents. It is expected that the competition is there.
 MACRO ENVIRONMENTAL FACTORS

• Social Environment
The target customers of Munchkin Choco Deluxe are the more than 1,200 students, non-teaching and teaching
staffs of Sto. Niño National High School.

• Political Environment
The Munchkin Choco Deluxe will comply the rules and regulations set by the government in business industry.
The company will surely pay the taxes regularly.

• Economic Environment
Students of Sto. Niño National High School is the important target customer. Given to their situation that they
don’t have a job. The company itself will sell products that are affordable but at the same time, it is delicious and
tasty.

• Ecological Environment
The aim of the company is to produce a box of the products that isn’t a plastic. It’s a big help to preserve the
environment which is one of the concerns of the company. This idea may help reduce the trashes and garbages inside
the school.
• Technological Environment
Advertising strategies with be used by the Munchkin Choco Deluxe. Eating wonderful names of the products
and posting in some social media can help to advertise the company. This is way we can approach our target customers.

VI. Product and Service Offerings

Munchkin Choco Deluxes offers products that are tasty and affordable. Giving the customers service focusing
on their satisfaction to the products.
Students are dependent individual. They depend to their parents on their duty expenses and some of the
students is have a sideline to make a money and also they love to eat sweets. Selling them munchkin would be a good
strategy to generate income and business.
The price of munchkin will be Php 10.00 with differents kinds of toppings that the customers will choose. We
have chocolate group, vanilla group, and also other toppings.

Expenses
VII. The Enterprise Strategy and Enterprise Delivery System
The food business Munchkin Choco Deluxe will manufacture sweet foods. Processing Munchkin Choco
Deluxe aims to give customers pleasures and satisfaction through our service and good food in order for them to sell
foods they will make use of their members that is capable enough to handle the job of selling foods. The strategy of
their business is to give unique and a wonderful names of their product. It is to capture the minds and hearts of the
customers. Through this strategy they can gain profit and good sale volume. The requirement of the company to each
member is to enhance their skills and talents in managing or handling business in order to improve the company.
VIII. The financial forecasts and expected returns, risks and contingencies

ITEM PRICE(Php)

Graham 43.00

Condense Milk 39.00

Sprinkles 70.00

Chocolate Syrup 55.00

Vanilla Syrup 55.00

Milk 12.00

Peanut 50.00

Chocolate Chips 50.00

Other Expenses Php 406.00