Professional Documents
Culture Documents
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_ A Management Process in Which a Product
Is Given a Brand Name, Brand Mark and
then Established and Popularize.
Ë
Incredible India
SHARE
÷ARL÷
RSM
31.2 days
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6 K Ministry of Tourism, India.
6
m K 2002
6 |
K To revamp Brand India as tourist
attraction with an integrated marketing
communication effort.
CAPTIVATING VISUALS
SHVWING DIVERSITY IN:
6pEpRAPHY
6HERApE
6CLRE
6CSE
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VBJECTIVE:
VBJECTIVE:
_CREATING AWARENESS ABVUT THE EFFECTS VF
TVURISM AND SENSITIZING PEVPLE ABVUT
PRESERVATIVN VF VUR RICH HERITAGE & CULTURE,
CLEANLINESS AND WARM HVSPITALITY.
BRAND AMBASSADVR(2008)
AAMIR KHAN
TV CVMMERCIAL
SUGGESTS A FEW BASIC CVURTESIES. IF A
GUEST IS HARASSED, WE SHVULD STEP
IN.
_ ËINDIA NVWǯ 3 MVNTH FESTIVAL (Was VN 17
JULY, 07)
_ EVENTS VFFERING INDIAN FVVD, MUSIC AND
ARTISANS.
_ VEHICLES PAINTED IN VIBRANT Incredible!ndia
CVLVURS.
_ RVAD SHVWS TV PRVMVTE INDIA TVUR
PACKAGES.
_ VUTDVVR PANELS SCREENING LVNDVN LAND
MARKS THRVUGH Incredible!ndia VISUALS.
_ BYLINE DzINDIA IS CLVSER THAN YVU THINK.dz
_ VUTDVVR ADS
BILLBVARDS(NASDAQ, TIMES SQUARE)
SUPER MARKETS
BUSES & TAXIS
GIANT SCREENS
BYLINE ËINDIAǯS TIME HAS CVMEǯ
m
_ SPECIALLY DESIGNED, ILLUMINATED IMAGES AT SUBWAYS
& JUNCTIVNS IN BEIJING.
DVD AD INSERTS
INCREDIBLE INDIA PVSTCARDS
DIGITAL BRVCHURES
TVC VIDEVS VN YVUTUBE
IN FLIGHT CAMPAIGN (Singapore Airlines)
AAR÷S
Winner of PATA Gold Award for best Print Ad Campaign and
PATA Gold Award for Best Destination Marketing Campaign