Professional Documents
Culture Documents
What is a case?
•A story
Spring 2004
Engin 9 Case Writing Assignment
Critical Issue/Decision
Spring 2004
Engin 9 Case Writing Assignment
Spring 2004
Engin 9 Case Writing Assignment
Current ad spending
Financials $1,200
$1,000
$800
$600
$400
$200
$0
1984 1985 1986 1987
Sales ($ millions) 64 299 841 991
Budget ($ millions) 2.7 6.5 10 30
Spring 2004
Engin 9 Case Writing Assignment
Distribution
Channels
Spring 2004
Engin 9 Case Writing Assignment
4) Company specifics More in-depth info than in #2 above and directly related to
related to decision critical issue. (~2 pages)
5) Summary Return to the protagonist and clearly state the critical issue. (~1/2 page)
Spring 2004
Engin 9 Case Writing Assignment
Spring 2004
Engin 9 Case Writing Assignment
•Prepare interview questions but also have some sense of the potential answers. Ask
some questions you actually know the answer to, but will help you get a sense of the
company culture.
•Formulate questions that will gather appropriate data for making the decision.
Have fun and take the time to engage the alums in your project!
Spring 2004
Engin 9 Case Writing Assignment
Next Steps—February
Now—Feb 25-29 •Review materials from alum contact.
•Prepare preliminary research for meeting
with Hanna
Spring 2004
Engin 9 Case Writing Assignment
Next Steps—March
•Prepare for interviews by doing company and industry
research. (Begin to outline/write-up this information.)
Next Steps—April
•Write case and teaching note. (Aim to have a
April 6-21 working draft in the first week of the month.)
•Edit case and teaching note.
•Refine case and teaching note.
Spring 2004