Professional Documents
Culture Documents
Establishment
II. Slogan
III. Vission
IV. Mission
V. Core Values
VI. Product
1. Level product
2. The product mix
3. Product level strategies
4. Branding
5. Packaging
I- Establishment
II - Slogan
III - Vission
1. Level product
a) Core benefit level:
b) Expected product level :
c) Augmented:
b) Expected
2. The Product Mix
*** Length :
2. The Product Mix
*** Width:
2. The Product Mix
*** Depth:
2. The Product Mix
*** Consistency:
- All the products of Vinamilk has the identical is to
provide nutrients
3. Product Level Strategies
a) Product – filling:
3. Product Level Strategies
b) Line – stretching:
*** upstream stretch:
3. Product Level Strategies
*** Advantages :
- High consumer awareness
- Strong brand loyalty
- Helps when introducing new products
- Less succeptible to price competition
*** Logo Vinamilk meaning :
4.Branding
- Logo’s Vinamilk is designed to be quite flexible with two forms: Horizontal and
vertical with two basic blue and white colors. The two colors are the most gentle
and pure. Green symbolizes nature, grassland, nutrition sources and creates a
close feeling for customers. White color represents milk and milk products. The
outside is a circle like protection and protection. Inside it is a letter of stylized VM
that is connected to each other to form a milk line. M '' means milk (milk). That is
the abbreviation for Vinamilk