TVS Group of Companies:

Commitment Far Beyond a Sense of

Corporate Social Responsibility
Group – 6
Aniket Vishwanath Kurane (M17-06)
Ravinandan Kumar Raushan (M17-07)
Divya Babbar (M17-14)
Laxmikanth A Kumar (M17-16)
Sameer Dudhe (M17-22)
Sanjeev Kumar (M17-23)
Tuhin Borgohain (M17-33)
INTRODUCTION
• Started by TV IYENGAR and Sons - Trinuveli (TN)

• Awarded with “DEMING AWARD”- Honesty, Integrity and Commitment

• PROFILE- 1911 – Foundation – Dealership of automotive and it’s

Component.

• 1929 - Incorporated private limited company by merging two subsidiaries.

• CORE COMPETENCIES- Two wheeler segment, Automotive Spare

parts,NBFC, Logistics and Software companies.

• Operates in China , Malaysia, Srilanka, USA, UK.

• MAJOR CLIENTS- ASHOK LEYLAND, MAHINDRA, FORD, HONDA, GM.

SRINIVASAN SERVICE TRUST (SST)
• SOCIAL COMMITMENT- Health Care, Education, Rural/Community
Development, Environment, Tribal Development.

• TVS MOTOR COMPANY AND SUNDRAM CLAYTON formed a trust, both

contribute 1% of their profit towards SST.

• “We don’t have to pay for the employee from SST Fund ” – Joshi (Chairman
SST)

• Total money expenses on CSR is 3 Crore but outcomes values are 5 times.

• TQM practice of TVS is handled by the trust.

MISSION STATEMENT

• “We strive to facilitate the process of sustainable community

development through active involvement of local communities,
leading towards the goal of self-reliant rural communities, and a
disease-free society, by providing primary health care and quality
education, opportunities for the development of women and
providing eco friendly environment”
ADMINISTRATION OF THE TRUST
• Mr. Ashok Joshi, I.A.S. (Retd.) – Chairman

• Mr. R. Seshadri – Director

HUMAN RESOURCE OF THE TRUST

• Interested individuals from the local community – Animators to work at
grass-root level

• Civil Engineers – Coordinators for community development at factory areas

PROVISION OF TRAINING FOR EMPLOYMENT

• Training programme in Santhavasal with Dr. Reddy’s lab

• The Livelihood Advancement Business School (LABS) in Padavedu:

Training in customer and sales relations and hospitality
• Trainers are provided by LABS
• Rest is provided by SST

• Padavedu is an area where TVS group companies do not have any

business activities
THRUST AREAS OF THE TRUST

• Economic Development

• Health

• Education

• Infrastructure facilities

• Eco-friendly environment
ECONOMIC DEVELOPMENT
• Formation of SHGs in:
• 131 SHGs in Padavedu
• 93 SHGs in Tirukurungudi
• 24 SHGs in Nava Tirupathi
• 49 SHGs in Mysore
• 41 SHGs in Hosur

• Income generation programmes: Banana fibre extraction and value-added

products, Agarbathi and Chapathi making, Mushroom cultivation,
Apiculture, Dairying, Sheep rearing, Appalam’s and Masala powder
ECONOMIC DEVELOPMENT (contd.)
• Vocational training: In collaboration with Dr. Reddy’s Foundation
under LABS programme for educated, unemployed youth

• Appropriate technology: Drip irrigation and quality seeds provided to

farmers through Farmers Association (formed at community level)

• University-Industry Partnership for Rural Development (with Tamil

Nadu Agriculture University and IITs): For preparing techno-economic
feasibility study utilising agro-based materials, rainwater harvesting,
environmental sanitation etc.
HEALTH SERVICES
• Major Eye Camps: In coordination with Aravind Eye Hospital. So far
12000 cataract surgeries were performed in collaboration with IOC
(since 1996)

• Dental Check-up: For school children in all government school. E.g.:

10,000 children in 33 schools in Padavedu were coverd

• Alcoholism Treatment Residential Camp: Conducted at Padavedu

through T.T.K. Hospital, Chennai
HEALTH SERVICES (contd.)
• Support Services: For ‘Varumun Kappom Programe’, Pulse polio
programme
• Veterinary Camps
• 9 PHCs by SST and 5 Govt. PHCs have been adopted by SST
• Individual and collective toilets: To fight open-defecation and improve
hygiene
• School toilets
EDUCATION – GENERAL AND VOCATIONAL
• Schools Improvement Facilities –
Construction of toilets with running water, balwadi construction, fencing,
drinking water, partition of class rooms, supply of science and audio-visual equipment,
scholarship to poor students, etc.
• SST also runs Schools at Hosur and Tumkur
• Based on child-focussed and project-oriented education ‘learning by doing’ and on experience.
• Centre for Advanced Vocational Training, situated at Vanagaram, near Chennai.
• The National Apprentice Board – approved courses offered are industrial machinist,
mechanical, and electronics for a period of 3 years.
• Adult Education in collaboration with TCS
• TVS Academy and SST have been creating an interface between Government School
Teachers for activity-based learning techniques.
INFRASTRUCTURE FACILITIES
• Roads and drains, drinking water, street lights, public library, health
sub centre, etc
• Partnership under “Namaku Naame Thittam I Village Self Sufficiency
Scheme” – year 1999-2002
• Total value Rs. 400 lakhs.
ECO-FRIENDLY ENVIRONMENT
• To increasing green coverage and protecting forests, Joint Forest
Management (JFM) programme at Padavedu and Tirukkurungudi in
coordination with TNFD, TERI and TVS group.
• Social forestry, Horticultural and Wasteland development
programmes
• Comprehensive Plan has been prepared for sustainable water sources
by adopting rainwater harvesting and artificial recharge for 5 years.
• Comprehensive Watershed Development Plan in coordination with
various line departments.
• Water management techniques viz., drip irrigation, traditional waterbodies
viz., lakes, tanks and ponds are being identified and rejunevated.
Eco-Tourism
• Location: Javadi Hills(Area about 4KM coverage)
• Partner: Tamilnadu Forest Department(TNFD)
• Objective: Employment for local people as tourist
guide
Eco-Tourism (Contd.)
Tribal Development
• Educational Institute’s involvement: Dept.of Anthropology University
of Madras
• Environment management plan
• Community based model for river
• Organic Farming & low economic input and sustainable agriculture
(LISA Technique)
• First phase investment About Rs.538 lakhs
Forest Management
Joint Forest Management(JFM)by Union Ministry of Environment &
Forests
A. Village Forest Cornmittees(VFC) (In Year 2000,24 Members)
B. Executive Committee(EC)elected by VFC
Four Objectives
1. Reforestation of denuded land soil in Vallimalai reserved forest area
2. Moisture conservation measures
3. Increasing income for local people for living
4. Infrastructure development in villages
Forest Management (Contd.)
Implementation of Forest Mgmt.
1. Intensive plantation of Nelli, Neem and Bamboo around 1.27 lakh
seedlings were planted

2. In 1997 the launch of Tamil Nadu Afforestation Programme(TAP)

3. Japan Bank of International Cooperation & World Bank supported the

eco development programme in which Kalakad-Mundanthurai Tiger
Reserve(KMTR)project .
Other SST Services In Forest Management
• Providing professional expertise in developmental interventions to
strengthen initiatives for forest department. Include training
programs and capacity building workshops for villagers for various
operational activities.
• Creating partnerships with various ongoing government rural
development schemes on poverty reduction and environmental
conservation for mobilising resources.
• Liaisoning of SST staff with local administration to execute
development work
Other SST Services In Forest Mgmt (Cont.)
• Adoption, reconstruction and maintenance of existing infrastructure.
• Providing livelihood through imparting training to local youth. Eg-
practical training conducted at service stations of TVS Motor
Company.
• Empowerment of women through self-help groups(SHGs). Include
training programmes for developing technical skills such as pickle
making and tailoring.
• Income generation projects. This includes giving loans to villagers for
various income-generating activities such as pot-making, basket
weaving etc.
ACCENT ON HEALTH & EDUCATION

• SST set up health centre

• Jointly working with government schools

• Have 563 students and 16 teachers in Padavedu village

• SST and government of rural development together constructed road

in Irulamparai Village near Padavedu
FUNDING IS NO CONSTRAINT

• SST approached Ford Foundation

• Initiated project on micro-watershed project at Padavedu

• Role of NABARD

• Helped local women group to grow their business

REHABILITATION OF EARTHQUAKE AFFECTED VILLAGE
• Gujarat Rehabilitation Project at Goyersama village – A holistic approach

• Focus was on building brick and mortar together with providing livelihood

RELIEF LAND REHABILITATION WORKS TO TSUNAMI AFFECTED AREAS

• SST as an earliest NGO to provide support to fisherfolk

• 48000 packets were supplied in Chennai, Colachel and Radhapuram in year 2004

• Donation by employees of Sundaram Clayton Limited and TVS Motor Co. Ltd to around
15000 people
RELIEF LAND REHABILITATION WORKS TO TSUNAMI
AFFECTED AREAS (Contd.)

• Medical facilities against cholera and tetanus to 18000 people by

medical team

• 655 shelter facilities in Chennai, Keelmoovarkarai and Poompuhar

villages

• Construction of around 50 community toilets

• Plans for holistic development of villages around Nagapattinam

district to cover 26000 people
THANK YOU