Nisha Kumari

BBA 2nd Semester

 Introduction
• P&G’s (Procter & Gamble Co.) business focus is on
providing branded consumer goods products. Their
goal is to provide products of superior quality and
value to improve the lives consumers around the
world. They believe that will result in leadership sales,
profits and value creation, allowing employees,
shareholders and the communities in which they
operate to prosper.

• Their products are sold in more than 180 countries

primarily through mass merchandisers, grocery
stores, membership club stores and drug stores.
They continue to expand their presence in other
channels including department stores, salons and
“high frequency stores,” the neighborhood stores
which serve many consumers in developing markets.
 Introduction
• Global Operations
Market Development Organization
It is responsible for developing go-to-market plans at the local
level. It includes dedicated retail customer, trade channel and
country-specific teams. It is organized along seven geographic
regions
(America, Western Europe, Northeast Asia, Central & Eastern
Europe/Middle East/Africa, Latin America, Australia, India and
Greater China.)

• Global Business Services

It provides technology, processes and standard data tools to
enable them to better understand the business and better serve
consumers and customers. The GBS organization is responsible
for providing world-class solutions at a low cost and with
minimal capital investment.
 Strategic Focus
• P&G focus on strategies that they believe are right for the long-
term health of the Company and will increase returns for their
shareholders.
• In order to achieve these targets, they focus on their core
strengths of consumer understanding, branding, innovation, go-
to-market capability and global scale and scope against growth
areas.
• Innovation is at the heart of P&G’s business model. It is the
primary way to delight consumers, create value with retail
partners, and create new business models to deliver consistent,
sustainable growth
• In 2007 P&G spent $2.62 billion more on U.S. advertising.
It is a Pull Strategy, i.e. stimulating final buyers to ask channel
members to stock the product.
• Customers are their second boss that they needed to access for
research the end user preference and what they want.
Products
• Beauty Care
• Beauty segment
• Grooming segment
• Household Care
• Baby and Family segment
• Fabric and Home segment
• Health & Well-Being
• Health Care
• Snacks, Coffee and Pet Care
 Company Profile
• Global operations
over 138,ooo employees work in over 80 countries worldwide.
• Diversity Products
P&G has one of the largest and strongest portfolios of trusted
brands. Product segment Personal & beauty, House & home,
Baby & family, Pet Nutrition & care etc..
• R&D envision everyday innovations designed to make people
life a little better or a little easier. P&G focus on Product
Innovations, Technology Resources , Discovery Corner
 Company Profile
Commitment
• Sustainability - ensure a better quality products of life for
everyone , new and for generations to come.
e.g. Live, Learn and Thrive is P&G’s global corporation cause
devoted to improving life for children in need .

• Product Safety – ensuring products are safe for people and

environment.

• Environmental Responsibility – packaging and operation

worldwide

• Social responsibility – actively concerned with the welfare of

their consumers, their communities and the environment.
 Company Profile
• Build Strong Relationships with Partners
P&G believes in Win-Win deals that build trust and
achieve strong, lasting relationships and develop a
mutual understanding of how needs and capabilities
can be aligned to build up business
• Award and recognitions
P&G has received various awards and recognitions
from organizations, associations and publications.
 Company Profile
• Code of conduct
P&G competes vigorously to achieve business success, but it is
vital for employees to understand the Company is concerned
not only with results, but with hoe those results are achieved.
They will not tolerate activities to achieve results through illegal
or unethical dealings anywhere in the world.
 B2B Marketing Objectives
• Customers Relationship Management
(CRM) and building
• Strong Brand Value Building
• Pull and Push Marketing Strategy
• Customers Retention & Loyalty building
• New Customers Recruitment
• Two-way Communication with
suppliers, customers and ultimate users
 P&G's B2B e-Directory

P&G Business-to-Business (B2B) Directory is a source for information on

how to conduct business with P&G. Here you will find a variety of information,
including pertinent Web sites and other online resources, as well as key P&G
contacts.
P&G develops strong ties to the communities in which we live and work and are
focused on helping children in need around the world live, learn and thrive.
P&G Chemicals is committed to providing your business with consistently
high-quality oleochemicals.
P&G Professional supplies a variety of businesses with P&G cleaning, laundry
and snack products.
P&G EDI provides easy access to electronic data that is of value to prospective
and current P&G retail customers, transportation carriers and financial
institutions.
P&G Food Ingredients helps formulators create great tasting, better-for-you
products by developing functional ingredients that reduce fat and calorie
profiles, lower cholesterol effects and improve heart health.
 P&G's B2B e-Directory
The P&G Regulatory group delivers accurate and timely information to
representatives of industry trade groups, legislators and government agencies.
The Retail Customers group assists the Company's trade partners and
representatives of retailers.
For current and prospective suppliers, P&G provides a Supplier Portal Web
site that offers easy access to a variety of information.
P&G is actively searching for the next game-changing products, packaging,
technologies, processes and commercial connections that can improve
the lives of the world's consumers.
P&G's Tremor division designs and implements customized word-of-mouth
marketing programs for both internal brands and external clients. Tremor
programs leverage national panels of 250,000 teens and 450,000 moms to
deliver outstanding business-building results.
P&G Pharmaceuticals sources all of its new drug development and
commercialization initiatives via a network of academic, biotech and
pharmaceutical company collaborations
 Key B2B Initiatives
The following initiatives are appealing to
us as P&G's most important B2B
Marketing Programs:
1. Electronic Data Interchange
2. P&G Customer Portal and Web Order
Management systems
3. Licensing
4. Social responsibility
 Electronic Data Interchange
• EDI assists retail partners, financial
institutions, and transportation carriers in
becoming electronic trading partners with
P&G.

• through electronic communication, P&G

provides its information (e.g. members of
P&G team, P&G policies and practices,
detailed mapping specifications) anytime and
anywhere.

Source: http://www.pgedi.com/ and http://www.pg.com/b2b/pg_edi.shtml

 Cont’
• Use PGEDI.com
• easy access to a variety of electronic data for P&G
retail customers and transportation carriers

• P&G-preferred Value Added Networks (VANs)

• cost effective Internet Web application
• information on establishing an EDI partnership with P&G
• real-time processing, online visibility, VAN migration, and
trading partner rollout.
• receive Purchase Orders (POs) and then send Invoices
which are generated from the PO data, eliminating data
entry.
 E-Channel to trade partners
The P&G Customer Portal and Web Order
ManagementWeb Order Management systems
 Competitive Edge of adopting e-
channel
• assist partners in purchasing, managing and
promoting P&G products.
• Web-based systems

• provide real time and vital data

• product information,
• order status and invoices.

• Stable and safety website

• password for these systems
• access right after retailers obtaining CPSC Certification
Letters
 Licensing
• Through P&G’s unique development
capabilities below, P&G has power to
convince its partners and business
consumers

• - Drug Safety • - Data Management

• - Biometrics
• - Clinical Operations
• - Chemical
• - Clinical Supplies Development
• - Formulation • - Bioanalytical
• - Legal & Regulatory Chemical
• - Analytical Chemical
 The outcome of licensing
• able to build hand-to-hand relationships and form
mutually beneficial partnerships with others.

• enjoy a "seat at the table" to share their expertise

and learn from them.

• have a unique appreciation for collaborative

relationships.

• share a common vision and can work together over

the long-term to deliver products

• expressed interest with all the attention

 Social responsibility
Children’s Safe Drinking Water program
• provide safe drinking water to children in households

• provide the PUR packets

• No profit,

but good branding

Source: http://www.pg.com/company/our_commitment/community.shtml and http://www.pg.com/b2b/