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VISUAL SIGNS
Visual
Semiotic
Types:
Iconically
Indexically
Symbolically
Mental
Imagery
Mental images are substitutes for real things, allowing a
person to plan and predict things.
(1) the Munsell Color System, and (2) the CIE System
of Color Specification.
Color
1. It was developed in the early 1900s by Albert H.
Munsell, an American portrait painter. It classifies
colors according to basic characteristics of hue. To
match a particular color, one must find that color
among the samples provided.
To grasp how it unfolds, draw a happy face with pen or pencil on a piece
of paper.
You drew the face, of course, with points, lines, and
shapes. These are the visual signifiers, or minimal forms
of visual representation, that can be combined in
various ways to represent the human face. They can be
straight,round, curved, etc., and used in various
combinations.
Virtually everything we see can be represented by a combination of lies
and shapes: for example, a cloud is a shape, a horizon is a line.
Other elements include value, color, and texture.
Observe how differently you react when loolung at wavy lines vs. angular
zigzag lines:
It is amazing to contemplate how a simple visual signifier such as a zigzag
line can evoke a tactile sensation.
This is strong evidence that semiosis is intermodal, involving more than one
sensory modality at once. The term that is used to characterize this
phenomenon is synesthesia.
Lines and shapes can also be combined to create an illusion of depth. The
way they are put together, however, makes us believe that they represent
a three-dimensional box:
Elemental visual signifiers can be found in virtually all domains of
representation and communication. Consider, for instance, the use of so-
called emoticons (literally icons that convey emotions) in computer
communication.
These are strings of text characters that, when viewed sideways, form a
face expressing a particular emotion. An emoticon is often used in an e-
mail message or newsgroup post as a comment on the text that precedes
it. Common ernoticons include the smiley :-) or :), the winkey ;-) , :-(, :-7 ,:D
or :-D, and :-0.
In an e-mail message or newsgroup article, a letter, word, or phrase that is
encased in angle brackets, and that, like an emoticon, indicates the
attitude the writer takes toward what he or she has written is called an
emotag.
Visual signifiers are also used commonly in the drawing of such useful
devices as diagrams and charts. These are used, incidentally, in science to
represent unseeable things. The diagram of the atom as a miniature solar
system with a nucleus and orbiting particles is, ipso facto, a theory of the
atom, allowing us to envision it in a particular way.
Such diagrams reveal that sight is a basic analogue for understanding
intellectual processes.
The science of geometry too is a product of this linkage. Geometry is
allabout “ideal visual forms” such as triangles, circles, and squares.
Amazingly, such forms have allowed us to draw inferences about reahty
and about ourselves. This is perhaps why the basic geometric figures are
imbued with symbolism in cultures across the world. Here are a few
examples:
MAPS
Maps are remarkable examples of how the link between knowledge and
visual signs is an intrinsic one-with one implying the other in tandem.
A map can be defined, semiotically, as a text involving all three basic types
of signification processes-indexicality, iconicity, and symbolism
The first known maps were made by the Babylonians around 2300 BC.
Carved on clay tablets, they consisted largely of land surveys made for the
purposes of taxation.
Throughout the twentieth century, advances in aerial and satellite
photography, and in computer modeling of topographic surfaces, have
greatly enhanced the versatility, functionality, accuracy, and fidelity of
map-making.
As a final comment on map-making, it is relevant to note that maps have
facilitated exploration of the world. In the same way that the sciences of
geometry and trigonometry have allowed human beings to solve
engineering problems since ancient times, the science of cartography has
allowed explorers to solve travel problems with amazing accuracy.
The Visual
Arts