INTRODUCTION

In this research, we talked about the impact that the cell phone sector has on the sales process of a
company, which has become an indispensable electronic device for many people and for companies,
stronger with buyers because cell phones are a tool to complete sales processes. There is also talk about
the evolution and the impact caused by the commercial operations of mobile telephony. The reuse and
recycling of cell phones is another aspect that will be broken down in the research.

The reverse logistics, which is divided into three parts that are the incentives of return, collection and
shipping and last revision and classification, which seeks to persuade customers to change or return their
device in a logistics channel that has already reduced the use of customers' electronic devices.

The main internal factors that affect consumer behavior were analyzed, such as personal characteristics,
needs and desires, perception, learning and attitudes. A very important issue in this research is the
marketing strategy, which is divided into two, short and long-term strategies.

And finally, there has been talk about cases in the sales strategy that were successful in the most popular
brands in the world, which are Apple, Huawei and Samsung, which already has three success cases of sales
strategy.
In 2002-2005 there was a great growth of penetration of mobile telephony, thanks to
prices, with the implementation of 3G technology.

Is knowing what services will be provided in the future and

Important key
how they will affect the business models of the operators.

In recent years there has

been an increase in Better prices for consumers A result of this:
competition in the sector

Users are increasingly active in changing the service provider,

seeking better prices or more subsidies in the purchase of cell
phones.
 Most effective mechanisms for
the creation of competitive
conditions:
A well-located mobile store is
synonymous with success
The possibility that
The number portability That
consumers have of
is:
changing operators while
preserving their numbering.
Have a display case that shows
cell phones and of course their
prices.

Telecommunications operators reach agreements for suppliers to provide them with

differentiated products that they can market in the market.

The Apple Company has signed agreements with Movistar as

exclusive distributor for the first version of the Smartphone.
The mobile phone is acquiring a growing relevance as a commercial instrument, and has gone from
being a simple communication device to become a complex instrument from which to make almost
any transaction.

2% of Income
Recent empirical studies document that people who
receive little income allocate a considerable amount of
these to acquire telecommunications services.
3% of Income

*The mobile phone is an instrument that nowadays is being considered by firms

as a mean of selling.*
Cell phones are currently one of the few electronic products, if not the only one, that also have a
thriving reuse market. In fact, more handsets are reused than recycled.

Global sales in 2003 alone were over 470 million handsets.

In 2008, over 280 million handsets were sold in just the first quarter, which suggests that global
sales doubled within those 5 years.

The pace at which technology and sales of cell phones have been developing since their market
launch 25 years ago has been extraordinary.
 Huawei has little in Mexico, but grows strong thanks to its prices and
innovation; now seeks to partner with new technology developers, to improve
their digital services and user experience.
The Chinese - so suspicious of globalization for many years - today boast a
smart phone built, literally, all over the world, but made with pieces made only
by them.
Huawei, the largest Chinese manufacturer of cell phones and the third
worldwide, has made the planet at its epicenter, because its 15 development
venues are spread across regions as distant as California, United States (when
operating systems are created), Russia and India (for the development of
intelligent algorithms), Japan (where quality and manufacturing standards are
established), as well as Paris and London (hardware design).
 "How do we achieve this success in such a short time?" Asks Jerry Huang.
"Huawei has a powerful DNA that is based primarily on research and
development, with 10 percent of the brand's value being invested in these
departments every year.

The tithe of which Huang speaks, in the interview for High Level, was
translated in the last year in an investment of 11 trillions of dollars. No other
technology company invests an amount close to that figure.
 "In Mexico we have sought to collaborate with several carriers, first Telcel, then AT
& T, and now we occupy 8 and 10 percent of the total cellular market, according to
various studies,".says.Huang.

Competition has been fought in a market like Latin America, where the behavior is
more focused on the aspirational than on the functional, according to the manager.

According to the Competitive Intelligence Unit (CIU), Huawei currently has 3.3% of
the smart phone market, however, its growth is meteoric. The consultancy
estimates that, ahead of time, the participation of manufacturers of low-priced
equipment, the prices of devices have been increased and the purchasing power of
consumers is being sold, which causes a lower.expenditure.on.mobile.devices.
Future and present

"If something we have dispensed with in these years is to continuously regret the crisis."
We have focused on the market and achieve the best possible results. Our strategy is
medium term; "We are also interested in obtaining short-term results, but we
do not want it to mortgage our future," says Francisco Hortiguela, director of
Corporate Marketing at Samsung Electronics Spain..
But what is the secret of success?
•An innovative and high-quality product proposal and expanding the range, and second,
working coherently in the communication, both to the customer of the channel and to
position our products in stores.

•Getting that direct contact with the client, in which Samsung does not say 'buy me!', But
'what do you need? How can I help you?

•A suitable device for each user according to their needs

•Offer a wide range of devices with different characteristics, so that each user can find his
perfect "pileup" Samsung

•Respond to the competition and its launches

What helped Samsung to become an industry leading technology company, was the marketing strategy
they applied

Samsung 7ps of marketing places greater emphasis on product element of the marketing mix, compared
to other elements such as process, people and physical evidence. Specifically, with 34 R&D centres worldwide
and 53 global production bases, the multinational electronics company attempts to ensure the continuous
pipeline of new products with innovative features and capabilities.

Samsung segmentation targeting and positioning strategy integrates multi-segment, imitative and
anticipatory positioning techniques.

Samsung marketing communications strategy, as it is illustrated in figure below, comprises two steps
and each step involves a set of separate activities. It has to be noted that legal review
Sponsorship – Samsung is one of the largest companies in the world. Today, they have 150,00
employees worldwide.

Advertising – Samsung doesn’t concentrate on commercials like Coca-Cola or Pepsi, but they
always promote their most important products. To get the hang of Samsung’s advertising system,
let’s review some of their famous and most successful advertisements.

Placing in Samsung Marketing Strategy – Samsung uses channel marketing in its industry. And
from this strategy, only service dealers are taken into account for corporate sales.

Samsung Marketing Mix Pricing Strategy – Samsung marketing strategy involves two pricing
strategies and let’s see for what goals are they used.
 Almost everything the company puts out succeeds. The
company has enjoyed almost unparalleled revenue
growth from 2004 to 2014 — $8 billion to $180 billion.

 Design and utility are just two of the reasons behind

Apple’s success and certainly give it a competitive
advantage.
1. Rethink the Need for Advertising

 Apple relies most on two completely different strategies: product placement

(especially with celebrities and in popular shows) and the buzz created by
positive reviews in the media.
 2. Avoid Price Wars by Emphasizing Your Unique Value
Proposition

 Apple focuses on their UVP (unique value proposition), which is beautiful

design that works right out of the box with ever-smaller packaging.
3. Keep Your Marketing and Your Products Simple

 More isn’t always better.

 Apple helps reduce that consumer confusion by simplifying

their web and sales copy.

 They use simple, direct words and they continually stress the
benefits that consumers absolutely need and will be thrilled by.
4. Know Your Audience and Talk to Them in Their
Language

Visitors to Apple’s website first have to scroll past beautiful product images and
large-font simple copy telling them about the product’s benefits.

5. Design a Better Customer Experience

Did you know Apple fans often create videos of themselves unwrapping their
new Apple products and upload the video to YouTube?
CONCLUSION
This research caught our attention because it talked about how cell phones have had a great impact not only on people
who use cell phones every day, but also has caused a great impact on companies to improve all their sales processes and
have a strong relationship with the client so that he has all the facilities to acquire a service or product, as well as to learn
about the product offered.

Cell phones have had a great evolution year after year, as consumers increasingly require more options to trade by cell
phone which allow to obtain the best innovative products, which companies will have the need to adapt to sales processes
the companies and likewise will have more relationship between consumers, sellers and suppliers.

Something very important that we should highlight and that we think is very important for any company is that the
company achieved a greater impact if they are committed to product innovation, focus on the development of products
and services.

It also caused us a great impact that the communications sector has had great dynamic transformations in the economy,
this sector has been changing generation after generation and is for many people something indispensable in everyday life
since they currently offer us a great series of applications that facilitate any commercial operation that we have.