Market Seeding Plan

presented by
 Client’s Brief

• To create awareness about ITM amongst TA

• To educate the TA about the courses offered by ITM

• To highlight the facilities and benefits of ITM

• To generate potential leads for further conversion

 Products/Courses

BBA
At PU Colleges
Campus
Executive MBA
Recruitment
At Corporate
At Degree
Parks
Colleges

ITM
Target Markets

Karnataka
•Bangalore

Kerala
•Trivandrum
•Cochi
•Thrissur
•Kozhikode
 People are faced with
complicated situations
relating to the right
educational institution or
the right course.
Mom wants me to
become a doctor ,
but dad wants me
to be engineer
I want to do BBM
But from where ?

Passed my
PUC exams
with good
marks , but
what next?
 Gosh , I want to quit
Completed my this job and join a
graduation , waiting better organization
for campus .....
recruitment but I but how I don't have
don’t see any good MBA degree and
companies for neither I have time to
campus study for 2 year
We give students an
answer to all these
questions.
 Strategy Adopted

Pushing the TA
towards the institute
by using ATL Pulling the crowd
towards the
medium
Push institute through
•Radio hype Pull BTL interactive
•Outdoor sessions
advertising/OOH
 Pratibha
Leaders of Tomorrow
 Concept Note

Establishing the fact that every individual has the potential to achieve something
in their life , they only need guidance, proper course and support to shape up
their confidence.

Pratibha concentrates in providing the students as well as the young professional

with such guidance in the form of interactive sessions.
 Implementation Plan

Pre buzz plan Main event

Interactive session @ IT
Radio & Digital media
Park

OOH media Interaction @ colleges

Aptitude test @ colleges

 Implementation Plan

Pre buzz plan Main event

Interactive session @ IT
Radio & Digital media
Park

OOH media Interaction @ colleges

Aptitude test @ colleges

Stage I
Pre Buzz
Radio Social Media OOH
• 16 – 20 spots per day • create and use the • Hoardings @ strategic
will be used for a official Facebook locations
span of 15 days. page attract our TG
in the form of riddles, • Branding at eating
• Radio contest, RJ questions, pictures joints and youth
mentions as per and inspirational hangouts
campaign for buzz videos
will run accordingly
 Pre Buzz - Radio

Promotion on radio will be done as a part of the campaign. For this purpose, 16 – 20
spots per day will be used for a span of 15 days.

Radio contest, RJ mentions as per campaign for buzz will run accordingly.

Event date we will have live Studio shift – where in we will take live link and
coverage of the event.
 Pre Buzz – Social Media

We will use the official Facebook page of ITM to attract our TG in the form of riddles,
questions, pictures and inspirational videos.

In addition to this we will also upload a registration form for the contest in order to
receive maximum participation.
 Pre Buzz – Outdoor

Hoarding to be placed at strategic location i.e with high college footfall locations

Branding elements to be placed at CCD , McDonald's , local Ice cream parlors etc.

Table top
Posters
Banners
Leaflet cum aptitude form registration form distribution
 Stage II
Interaction & Lead Generation
Executive MBA
Seminar
 At the corporate parks, invitations will be given to all the employees. The
invitation will be for a seminar conducted by Robin Sharma – Robin S.
Sharma is a Canadian lawyer, leadership expert, and writer.

Robin Sharma is the founder of Sharma Leadership International Inc. (SLI), a

global consultancy.

Robin’s inspirational speech will help the employees get motivated and opt
for new courses. He can narrate how they can be leaders by opting good to
live life at its best.

The seminar will excite the employees where and when they can get
themselves registered at the ITM counter and start with something new.
Organizations will be approached with a proposal of Executive MBA Program
for their employees.

The HR will be contacted informing them about a seminar. The main motive
of the seminar being inviting registration for EMBA Program.

In the cafeteria 2 promoters will be stationed to interact with the TG. They will
distribute cards with information about the Seminar on one side and EMBA
on the other side.

Standees will be stationed at office and cafeteria entrance.

 BBA
Aptitude Test
 Pre Hype will be done at junior colleges with the help of Facebook,
Whatsapp, Flyers, banners and posters about the aptitude test in the college.

They will be invited for the Career Aptitude Test in their college. This Aptitude
test will last for one hour and will have 50 questions.

This aptitude test will help them know their potential and decide their future.
On the test for students will have to mention their Name, Contact No, Email
ID and one other reference.
 Test results will be emailed to students on the email ID provided.

With this there will be a huge number of students appearing for the test.
Getting number of students to write the test will also help in generating
students data and which can be used for future references.

Each student will be given a 1GB pen drive with information on ITM and it’s
courses on it.
 Degree College
Campus Recruitment
 Logo Quiz

Logo quiz will be conducted in colleges to attract them towards the kiosk
and also to acquire the students’ database in order to inform them about
campus recruitment program.

There will be kiosk setup inside the College premises where a promoter will
be stationed .The participant will have to fill a form where they’ll have to
mention their name, contact number and their email id.

Logo Quiz is an online game by which a player is provided a series of

photographic segments of larger, identifiable branding logos from which
they have to decipher the brand who owns the logo.

Gifts will be given out to winners.

 Interaction Summary

• Executive MBA Seminar

• BBA Aptitude Test

• Campus recruitment Kiosk Activation +

Logo quiz
 Campaign Outcome

Data
collection
Increase
footfall of
student at
college
Awareness
Generation
Thank You