TOPIC:- RESPONDING

TO GLOBALIZATION
• PRESENTED BY :-
1. Aditya Behera
2. Aditya Das
3. Aishwarya Sahoo
4. Amit Mishra
5. Anas Ahemad khan
6. Anisha Agarwal
7. Ankeet Pradhan
8. Ankit kumar Baral
9. Anubhab Sahu
10.Badrinath kar
 INTRODUCTION
•Globalization is a process by which the people
of the world are unified into a single society &
function together.
•Globalization process are being driven by a
combination of economic, technological, socio-
cultural political and biological factors.
•Growing interconnections brought about by
these processes requires that both managers
and organizations expand on traditional
repertoire of roles.
•For organizational leaders as well, the
challenge is to manage tradition and change.
 COMPETENCIES

The global management skills and competencies are

integral to all organizations.
The most important competencies in handling it are :-
• Managing self
• Managing communication
• Managing diversity
• Managing across culture
• Managing teams
• Managing change
• Managing ethics
 MANAGING SELF &
ACROSS CULTURES
• Globalization has caused cultures of different nations to interact
with each other. This heterogeneity has brought about changes
in the organizational culture.
• At the individual level also it may become evident when people
from different cultures work with each other. Thus in this light
managing perceiving, appraising & interpreting accurately
oneself, others & the immediate environment is very necessary.
• Culture also frames our sense of right & wrong. Most cultures
interpreted behaviour depending on their own cultural frames.
This can lead to cultural misunderstandings.
• In some cases, the value differences can be anti-polar to each
other. As a manager, it is essential to adapt to these differences
and motivate teams on that basis.
 MANAGING
COMMUNICATION
• Communication is an inevitable tool of globalization. The
distance between two countries might be large but because of
advancements in the field of communication the decisions are
taken and implemented simultaneously & therefore efficiency
of the company increases.
• There are two types of communication :-
I. verbal communication
II. Non verbal communication
• Cross cultural communication is a very important aspect of
modern day business.
• There exist many barriers to cross cultural communication the
major being, the physical barriers.
 MANAGING
DIVERSITY
• Today multinational companies are keen on developing diverse human
recourse pools to transform themselves into true global organizations.
• The top leaders are passionate about this initiative because ideally
diverse workforces make organisations alert and responsive.
• Many leading organizations have taken excellent initiatives:
I. Re-examining the traditional ways of functioning
II. Seeking value similarities & differences as source of competitive
advantages
III. Training people for skills that enhance a sense of inclusion
• Marketing initiatives also need to be examined carefully for their
globalization potential.
• A truly global marketing strategy would aim to standardise some elements
of the marketing mix across the worlds while customising others.
 MANAGING ACROSS
CULTURE
• Globalization has caused cultures of different nations to interact with each
other.
• This heterogeneity has brought about changes in the organizational culture.
• such interactions can sometimes lead to cultural clashes if not handled
delicately.
• At the individual level also, it may become evident when people from
different cultures work with each other.
• Thus in this light managing, perceiving, appraising, and interpreting
accurately oneself, others, and the immediate environment is very
necessary.
• Culture also frames our sense of right and wrong. Most cultures
interpret
behavior depending on their own cultural frames. This can lead to cultur
al misunderstandings.
 MANAGING TEAMS
• How one builds a team and teamwork in one’s organization
will most likely be the greatest priority of a manager.
• All accomplishments of an organization will be because
their team works well together.
•  The team must truly believe and even assimilate the belief
that `none of us is as good as all of us'. In a teamwork
environment, people understand and believe that
thinking, planning, decisions and actions are better when
done co-operatively.
• The biggest challenge that a manager faces is breaking the
ice between his team members and making them respect
and accept each other with their culture
 MANAGING CHANGE
• Change management means to plan, initiate, realize, control and finally stabilize processes
on both, corporate and personal level.
• To manage change successfully a manager needs to act according to the following phases of
change:
1. Shock and Surprise: It refers to confrontation with unexpected situations. This can
happen ‘by accident’ (e.g. losses in particular business units) or planned events (e.g.
workshops for personal development and team performance improvement). The situations
make people realize that their own patterns of doing things are not suitable for new
conditions any more.
2. Denial and Refusal: People lean on their values as support for their conviction that
change is not necessary. Hence, they believe that there is no need for change.
3. Rational Understanding: People realize the need for change and focus on finding short-
term solutions. Thus, they only cure symptoms and there is no willingness to change own
patterns of behavior.
4. Integration: People totally integrate their newly acquired patterns of thinking and acting.
The new behavior becomes routine
5. Exercising and Learning: The new acceptance of change creates a new willingness for
learning. People start trying new behaviors and processes. They will experience success and
failure during this phase.
 MANAGING ETHICS
• In the age of globalization ethics play a very important role as the
boundary of  business extends beyond the national frontiers involving
different countries, people, culture and mind set.
• Ethics inculcate the ability to incorporate values and principles that
distinguish right from wrong in making decisions and choosing
behaviors.
• Business ethics can be defined in the following ways:-
1. An application of ethics to the corporate community.
2. A way to determine responsibility in business dealings.
3. The identification of important business and social issues. 
4. A critique of business.
• Ethics programs align employees’ behaviors with those top priority
ethical values that are preferred by leaders of the organization.
 CONCLUSION
Thus, an organization which intends to evolve as a
prominent entity in this globalized arena, has to
respond in a way that it does not fail to miss a single
beat. This can be done
only by developing an unmatched organizational cultur
e which gives due respect to each individual in the
organization. Further, this culture should be all set to
adapt to any needed changes which would reinforce its
presence in the market. At the same time, the
organization should not forego ethical values so that in
the long run the organization can stand tall in its true
sense.
THANK YOU