A STUDY ON CUSTOMER PERCEPTION ON

SERVICE PROVIDED BY DAHNAY LOGISTICS

S.INDU
17511024
A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

INTRODUCTION:
• Customer Perception is a marketing concept that tells us
what customers think about a brand or a company or its
offerings.
• It can be positive or negative feelings, perceptions,
inhibitions, predispositions, expectations or experiences that
a customer has.
• Customer Perception decides how much a product sells and
how a company is perceived.
A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

OBJECTIVE OF THE STUDY:

• To study the customer perception on service
provided by dahnay logistics pvt ltd.
• To understand customer preference on
dahnay logistics pvt ltd.
• To identify the problems if any in the field of
customer satisfaction in the logistics sector
and to come out with the solution for the
problem
A STUDY ON CUSTOMER PERCEPTION ON SERV ICE PROVIDED BY
DAHNAY LOGISTICS

SCOPE OF THE STUDY:

• The study as been undertaken to identify the
CUSTOMER PERCEPTION towards service rendered by
DAHNAY LOGISTICS PVT LTD.
• The main aim of the research is to identify competitive
area of DAHNAY LOGISTICS PVT LTD services to different
customer and area of Chennai.
• It is important to underscore the word perception.
Perception is “is the act of discerning realizing and
becoming aware of through the senses”.
A STUDY ON CUSTOMER PERCEPTION ON SERV ICE PROVIDED BY
DAHNAY LOGISTICS

RESEARCH METHODOLOGY:
• Research is a logical and systematic search for new and
useful information on a particular topic. Research
methodology is a systematic way to solve a problem. It
is science of studying how research is to be carried out.
DEFINING THE PROBLEM AND THE RESEARCH OBJECTIVE:
• The research objective states what information is
needed to solve the problem.
• The objective of the research is to study the customer
perception on service provided by Dahnay Logistics.
A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

RESEARCH DESIGN
• The study used in descriptive research the
purpose of the study is to organization various
department its process. An attempt to establish
what level of understanding has of the
customer requirements.
• The type of research here is “Descriptive
Research Design”.
SAMPLE SIZE: 50
SAMPLING TECHNIQUE: Simple Random Sampling
A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

COLLECTION AND SOURCE OF DATA:

PRIMARY DATA:
• Primary data is collected through questionnaires.
SECONDARY DATA:
• Secondary data was collected from various sources such as
published reports on retentions strategies, causes of attrition and
also collected from various magazines, books, newspapers and
internet. The analysis of the information gathered has been made
on the basis of the clarifications sought during the personal
discussions with the concerned people and perception during the
personal visits to the important areas of services
 A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

TOOLS USED FOR ANALYSIS

• Simple percentage analysis:
Simple percentage analysis refers to a ratio. With the help of
absolute figures it will be difficult to interpretive any meaning from
the collected data, but when percentages are found out then it
becomes easy to find the relative difference between two are more
attributes.
No. of respondents
Percentage= -------------------------------------------- x 100
Total number of respondents
A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

ANALYSIS AND INTERPRETATION

• How do you came to know about Dahnay Logistics:

The table showing how the respondents came to know about dahnay logistics pvt
ltd.

How did you came to No.of. respondents Percentage

know about dahnay %
logistics

Word of mouth 48 96
Others 2 4
News papers -- --
Tv -- --
TOTAL 50 100
 A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

ANALYSIS AND INTERPRETATION continued…

• CHART
120
100
80
60
Se…
40
20
0
Word of Others News Tv
mouth paper

Interpretation:
• The table 5.1 shows that 4% of the respondents have been came
to know about DL by others
• Most 96% of respondents have been came to know about DL by Word
of Mouth
A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

FINDINGS OF THE STUDY

• Most 96% of respondents have been came to know about Dahnay

Logistics pvt ltdby Word of Mouth
• Most 48% of the respondents have been using Dahnay Logistics for
2-3years.
• Most60% of the respondents are using DL for Quality.
• Most 30% of respondent have been exportation of goods as weekly
and 24% of respondents have been exportation of goods as daily.
• Majority 70% of the respondents delivery schedule was on time.
 A STUDY ON CUSTOMER PERCEPTION ON SERVICE
PROVIDED BY DAHNAY LOGISTICS
SUGGESTION
• The logistics company should ask the customer to send the invoices before planning

• The logistics company should arrange the training for using advanced technology

• Before filling the shipment bill the logistics company should verify all the details related to
goods

• The logistics company should choose the right customer freight station which is providing all
godown facilities.

• The logistics company should ask the customer to send the goods as earlier as possible.

• In the problem of vessel delay they have to rearrange the planning to send the goods to
another vessel.

• The container should be reached the port as soon as possible based on that the planning
should in advance.
A STUDY ON CUSTOMER PERCEPTION ON SERVICE PROVIDED BY
DAHNAY LOGISTICS

CONCLUSION

• Dahnay logistics pvt ltd are extended to the customer perception regarding in
terms of quality price staff service packing handling of goods vechile condition
branches and warehouse.

• The management’s role in implementing customer perception in the organisation

is very effective. Most of the customers are satisfied with the services,price and
quality adopted in the company

• The analysis of the study will help the company to understanding the level of
satisfaction in customer perception in DAHNAY LOGISTICS PVT LTD.

• DAHNAY LOGISTICS PVT LTD implements effective discipilinary procedures it will

help the company to go with their polices and also to maintain customer
perception in logistics.
THANK YOU